Product Marketing Manager

5 days ago

Bengaluru, Karnataka, India Under25 Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About Under25:

Under25 is India's largest youth and student network, empowering the country's next generation by creating a platform for community building, personal growth, and economic opportunities. Through our online and offline presence, we aim to connect, inspire, and enable India's youth to thrive in today's fast-paced world.

Our mission is to celebrate youth culture, amplify young voices, and be the driving force behind student-led innovation, creativity, and leadership across the nation. We're committed to making students 'ready for life' by providing them with real experiences and opportunities that help them navigate life beyond the classroom. We believe in being young, bold, and positive in everything we do, ensuring that our approach is empowering, inclusive, and impactful.

Job Profile:

As a Product Marketing Specialist at Under 25, your role will be to drive adoption, retention, and engagement of both creators and brands on our app and web tool. You will play a crucial role in shaping the product marketing strategy and executing campaigns to achieve key performance indicators (KPIs).

Your responsibilities will include:

1. Developing Product Marketing Strategies:

● Collaborate with product management and marketing teams to develop product marketing strategies that align with business goals and target audience needs.

● Identify key value propositions and differentiation points for the Under 25 app and develop messaging and positioning strategies to effectively communicate these to creators and brands.

2. Driving Adoption and Onboarding:

● Develop and execute marketing campaigns to drive adoption of the Under 25 app and web tool among creators and brands.

● Create onboarding materials and resources to help new users navigate the platform and maximize their experience.

● Implement targeted outreach initiatives to attract new users and facilitate their onboarding process.

3. Ensuring Retention and Engagement:

● Implement strategies to increase retention and engagement of the users.

● Develop personalized communication and engagement tactics to nurture relationships with users and encourage ongoing usage.

● Monitor user feedback and behavior to identify opportunities for improvement and optimize the user experience.

4. Content Creation and Collateral Development:

● Create compelling marketing collateral, including product guides, tutorials, case studies, and success stories, to showcase the value of the app.

● Collaborate with design and content teams to produce visually appealing and informative materials that resonate with the target audience.

Qualifications:

● Bachelor's degree in Marketing, Business, or a related field.

● 4-5 years of experience in product marketing, with a focus on driving adoption and engagement for consumer apps or digital platforms.

● Proven track record of developing and executing successful marketing campaigns for consumer apps, demonstrating an understanding of user acquisition, retention, and engagement strategies. ● Experience in crafting compelling messaging and value propositions tailored to target consumer audiences.

● Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance, user behavior, and KPIs.

● Excellent communication skills, both written and verbal, with the ability to effectively convey complex ideas and concepts.

● Creative thinking and problem-solving abilities, with a passion for driving innovation and growth in the consumer app space.

● Familiarity with technology or digital media industry trends and best practices.

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