Marketing Executive- Jewellery

3 days ago


Madurai, Tamil Nadu, India CHOLA GOLD Full time

Key Responsibilities:

  • Develop and implement marketing plans to promote jewellery collections, offers, and brand campaigns.
  • Manage social media platforms, influencer collaborations, and digital ad campaigns (Meta, Google, etc.).
  • Plan and execute showroom promotions, customer engagement activities, and festive campaigns.
  • Coordinate with design and sales teams for product positioning and promotional strategies.
  • Monitor market trends, competitor activity, and customer insights to refine marketing strategies.
  • Oversee production of promotional materials such as banners, brochures, and videos.
  • Track ROI on campaigns and prepare monthly performance reports.
  • Handle PR activities, event management, and store branding coordination.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • Minimum 2 years of experience in jewellery or luxury retail marketing.
  • Strong understanding of brand positioning and target audience strategies.
  • Hands-on experience with social media marketing, digital ads, and influencer outreach.
  • Excellent communication, creative thinking, and leadership skills.
  • Ability to multitask, manage deadlines, and lead a small marketing team.

Job Types: Full-time, Permanent

Pay: ₹15, ₹20,312.43 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Health insurance
  • Provident Fund

Experience:

  • Jewellery sector: 2 years (Required)

Work Location: In person



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