Ad Operations Executive

2 days ago

Mohali, Punjab, India Web Cue Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Company:
WebCue LLC

Location:
Mohali (On-site/Hybrid)

Department:
Performance Marketing

Reports To:
Media Buying Lead / Operations Manager

About WebCue

At WebCue, we specialize in performance marketing—driving results through data, creativity, and technology. From Meta and Google to emerging native platforms, our campaigns are built to scale with precision and measurable ROI. We believe in
real ownership, a learning-first culture, and rewarding high performance.

Role Overview

We are looking for an
Ad Operations Specialist
who will take full ownership of
ad account management
across platforms. The role requires a detail-oriented professional who can ensure smooth functioning of ad accounts, maintain compliance, monitor performance health, and support the media buying team by keeping accounts well-structured and optimized for scale.

Key Responsibilities

  • Ad Account Setup & Management

Create, maintain, and organize
ad accounts, business managers, pixels, and tracking setups
.

Ensure correct permissions, roles, and account hierarchies are followed.

Link domains, pages, and payment methods properly.

  • Compliance & Policy Management

Monitor ad account health,
resolve disapprovals, restrictions, or bans
in coordination with platforms.

Stay updated with
Meta, Google, and Native ad policies
to ensure compliance.

Handle appeals and coordinate with platform reps where required.

  • Performance Monitoring & Hygiene

Regularly review ad account structures for
naming conventions, creative libraries, billing settings, and campaign archives
.

Ensure
budgets, bids, and pacing are aligned
with performance goals.

Proactively identify and report anomalies in spend, delivery, or attribution.

  • Collaboration with Media Buyers

Support buyers by keeping accounts
clean, functional, and ready for scale
.

Troubleshoot pixel, tracking, or attribution issues.

Assist in
audience setups, lookalike creation, and retargeting pools
.

  • Documentation & Reporting

Maintain updated trackers for
account usage, billing, and campaign approvals
.

Generate weekly/monthly summaries of account performance and health status.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–3 years of experience
    in ad operations, digital marketing, or account management.
  • Strong knowledge of
    Meta Business Manager, Google Ads, and Native platforms
    (Taboola, Outbrain, RevContent, etc.).
  • Hands-on experience with
    pixels, events, UTMs, and attribution tools
    (Voluum, RedTrack, etc.).
  • Analytical mindset with proficiency in
    Excel/Google Sheets
    .
  • Strong problem-solving ability to troubleshoot ad account issues quickly.

Nice to Have

  • Prior experience with
    performance marketing agencies
    .
  • Exposure to
    search arbitrage, CPS campaigns, or VSL funnels
    .
  • Familiarity with
    BI tools or databases (ClickHouse/MySQL)
    for deeper reporting.

What We Offer

  • A growth-driven role where you manage
    millions in ad spends
    across global markets.
  • Ownership of ad account structures, policies, and compliance.
  • Competitive pay with
    performance-based bonuses
    .
  • Work with a
    high-energy team
    at the intersection of marketing & technology.

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