Social Media Ads Specialist
6 days ago
- Campaign Strategy & Planning
• Develop paid advertising strategies for each platform aligned with company goals.
• Conduct audience research, competitor analysis, and funnel planning.
• Build full paid-ad funnels: awareness → consideration → conversion → retargeting.
• Create monthly ad plans, budgets, and forecasting. 2. Ad Creation & Execution
• Write high-converting ad copy for each platform.
• Coordinate with design team to develop creatives.
• Build multiple A/B variations.
• Set up campaigns in Meta, Google Ads, LinkedIn. 3. Campaign Optimization
• Monitor daily performance.
• Optimize for CPL, CTR and lead quality.
• Adjust targeting, budgets, bidding strategies.
• Implement retargeting layers. 4. Reporting & Analytics
• Track KPIs including CPL, CPM, CTR, ROAS, conversions.
• Create weekly and monthly reports.
• Provide insights and recommendations.
• Maintain dashboards for leadership. 5. Technical Setup & Integrations
• Install and maintain Pixels, Conversion API, UTM tracking.
• Ensure CRM tracking and integrations.
• Set up lead forms, landing pages, automations. 6. Budget Management
• Manage daily, weekly, and monthly ad spend.
• Scale winning campaigns, cut weak campaigns.
• Maintain profitable acquisition costs. 7. Cross-Functional Collaboration
• Work with sales, marketing, content teams.
• Support major campaigns and launches.
• Contribute to brand strategy and insights. Requirements Technical Skills
• 2–3+ years running paid ads on Facebook/Instagram.
• Experience with YouTube Ads and LinkedIn Ads.
• Strong knowledge of audience targeting, attribution, and funnels.
• Proficient with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager.
• Experience with GA4, Tag Manager, Pixel/CAPI.
• Skilled in A/B testing and optimization.
Job Type: Full-time
Work Location: In person
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