Social Media Specialist

Job Title: Social Media Specialist

Location: Mohali, India

Department: Digital Marketing

Reports To: Marketing & Communication Manager

Job Type: Full-Time

About Us:

TRU is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions. At Tru, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo. Our global team comprises of industry experts hailing from Canada and APAC realms, including India and Indonesia who have creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.

Position Overview:

We are seeking a dynamic Social Media Growth Specialist with 2 years of experience to drive B2B lead generation and audience engagement across multiple digital platforms. The ideal candidate will have a strong understanding of social media strategies tailored for B2B businesses and a data-driven approach to optimize campaigns for lead generation and brand awareness.

Job Location and Address:

This requirement is Full Time and working from the office only. No Hybrid or Remote. The Incumbent is required to work in the following location:

• Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071

Responsibilities:

• Develop and execute B2B-focused social media strategies to generate leads and enhance brand visibility.
• Manage and optimize company profiles on LinkedIn, Twitter, Facebook, Instagram, YouTube, and emerging platforms.
• Create and schedule engaging, industry-relevant content, including posts, articles, and infographics.
• Utilize LinkedIn Sales Navigator, Meta Business Suite, and other lead generation tools to identify and connect with potential leads.
• Monitor and analyze social media performance using analytics tools (Google Analytics, LinkedIn Insights, Meta Business Suite, YouTube Analytics, etc.).
• Run paid and organic social media campaigns focused on B2B engagement and lead generation.
• Conduct sentiment analysis using social listening tools to gauge brand perception and audience feedback.
• Use social media scheduling tools (e.g., Hootsuite, Sprout Social, Buffer) to optimize posting schedules and maintain consistency.
• Engage with industry influencers, partners, and communities to enhance brand credibility.
• Collaborate with marketing, sales, and content teams to ensure alignment on lead generation strategies.
• Stay updated with social media trends, algorithms, and best practices to enhance outreach efforts.
• Report on campaign performance and provide recommendations for improvement.

Key Performance Indicators(KPI's):-

• Increase organic audience growth across LinkedIn, Instagram, YouTube, and other key platforms.
• Boost engagement rates and interaction levels on social media posts and campaigns.
• Improve sentiment analysis scores to enhance brand reputation and perception.
• Enhance B2B lead generation effectiveness by optimizing outreach and targeting strategies.
• Track and optimize post performance using data-driven insights to refine content strategies.

Requirements:

• Minimum 2 years of experience in social media management, digital marketing, or B2B lead generation.
• Strong knowledge of LinkedIn marketing, content strategies, and B2B audience engagement.
• Experience with social analytics tools (Google Analytics, Sprout Social, Hootsuite, Brandwatch, or similar).
• Proficiency in social media scheduling tools to streamline content planning.
• Experience in running LinkedIn Ads, Twitter Ads, and paid social campaigns.
• Understanding of SEO and content marketing principles.
• Excellent copywriting, communication, and storytelling skills.
• Basic knowledge of graphic design tools (Canva, Adobe Spark, or similar tools).
• Ability to analyze data and optimize campaigns for better engagement and conversion.
• Self-motivated, creative, and able to work in a fast-paced B2B marketing environment.

Preferred Qualifications:

• Experience with advanced social listening and sentiment analysis tools (Brandwatch, Talkwalker, Sprinklr, Zoho Social, etc.).
• Expertise in video content marketing strategies for platforms like YouTube and LinkedIn.
• Strong understanding of social media advertising trends and A/B testing strategies.
• Previous experience in building influencer marketing campaigns within a B2B setting.
• Familiarity with AI-driven content generation and automation tools for social media.
• Ability to develop and implement engagement-driven social media strategies tailored to brand growth.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.

Job Types: Full-time, Permanent

Pay: From ₹30,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person