Social Media Specialist

2 weeks ago


Mohali, Punjab, India 42works Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Develop and execute effective social media strategies for multiple brands.
  • Manage day-to-day client communication, understand requirements, and ensure expectations are met.
  • Prepare social media proposals, strategy decks, and performance reports for clients.
  • Plan, create, and schedule engaging content (posts, stories, reels, etc.) across platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube.
  • Collaborate with the design and content teams to ensure brand consistency and creative quality.
  • Monitor, analyze, and report on performance metrics to improve future campaigns.
  • Stay updated on social media trends, competitor activities, and emerging tools.
  • Manage influencer collaborations, campaign planning, and content approvals.
  • Handle paid promotions (boosts/ads) in coordination with the marketing or performance team.
  • Engage with online communities by responding to comments, messages, and brand mentions.
  • Participate in brainstorming sessions and contribute creative campaign ideas.

Preferred candidate profile

  • Bachelors degree in Marketing, Communications, or related field.
  • 2–4 years of hands-on experience in social media management..
  • Strong experience in client communication, presentation, and proposal writing.
  • Proficiency in social media management tools
  • Excellent verbal and written communication skills.
  • Creative thinker with a deep understanding of content trends and audience engagement.
  • Ability to multitask, meet deadlines, and manage multiple clients simultaneously.
  • Knowledge of paid campaigns, influencer marketing, and analytics tools is a plus.


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