Performance Marketing( Meta

2 weeks ago

Kolkata metropolitan area West Bengal, India Grape Services Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Immediate Joiners Only

Role Description

  • Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, Shopping, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
  • Focus on driving sales, leads, and conversions that directly impact business profitability.
  • Conduct audience research, set up targeting strategies, and optimize bidding to maximize ROAS.
  • Monitor, analyze, and optimize campaigns regularly to achieve KPIs like Revenue, CPL, CPA, and ROAS.
  • Collaborate with creative, design, and web teams to ensure ad creatives and landing pages are optimized for conversions.
  • Implement and manage conversion tracking using Google Analytics, Tag Manager, and Meta Pixel to measure user journeys and funnel performance.
  • Prepare performance reports with actionable insights for internal teams and clients.
  • Stay updated with paid media trends, new ad formats, and best practices across platforms

Requirements:-

  • 2+ years of hands-on experience managing Google Ads and Meta Ads campaigns, mandatorily for D2C brands.
  • Proven success in driving profitable sales to websites and achieving high ROAS.
  • Strong understanding of conversion tracking, campaign optimization, and sales funnels.
  • Experience with e-commerce and/or lead generation campaigns.
  • Proficiency in Google Analytics, Google Tag Manager, Data Studio, and Meta Business Manager.
  • Certifications in Google Ads or Meta Blueprint are a plus.
  • Excellent analytical skills, attention to detail, and ability to manage multiple client accounts.

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