Digital Marketing Executive

Role Definition:

Digital Marketing Executive for Amazon & Flipkart is the one who will be responsible for managing new client onboarding, creating & optimizing product listings, and handling daily seller account operations.

The role requires working closely with graphic designers to create impactful listing images, Enhanced Brand Content (EBC) and designing storefronts in line with Amazon's standards.

Regular communication with the team and clients, along with training interns on various processes, are integral parts of this role.

Responsibilities & Deliverables:

1. Successfully onboarding new clients on marketplace platforms
2. Research, create & optimise product listings on regular basis
3. Perform seller account management on daily basis and resolve quires pertaining to seller accounts.
4. Work with graphics designer to create Enhance Brand Content & product images by providing them brand's brief and keywords
5. Create Storefront as per Amazon's guidelines
6. Daily coordination and communication with team and client
7. Train interns on various activities like listing, account management etc.

Tasks & Activities:

Store Onboarding

• Attend client onboarding meetings and gather information required for onboarding clients on Amazon or Flipkart, and create their account on these platforms

Create & Optimise Product Listings

• Research & Analyse keywords for product listings.
• Understand and generate target audience for a brand.
• Create and upload listings as per keyword and competitor research.
• Provide brand's briefing to graphics team and share keywords research required for infographics listing images and other EBC content and assist graphic designer by providing the content for graphics.
• Consistently monitor product visibility and search rankings of the listings and provide listings reports to individual seller.
• Train interns in research & product listing process.

Account Management

• Update stock inventory and provide updates on regular basis to clients to avoid stock-outs. Perform price analysis in order to check listings health.
• Provide weekly status report for all seller accounts health
• Prepare and send monthly reports like sales, Ads, and GST reports every month to client
• Stay updated on platform policies, trends, and competitors' strategies.
• Daily monitor interns' performance on account management-related activities.
• Train interns in creating case logs and educate them about handling conversations with the seller support team.
• Frequently monitor any violation on account and resolve them

Enhance Brand Content Creation

• Give brand's brief and keywords to graphics designer and assist them with content for creating A+ Content, Storefront Design and Brand stories.
• Provide suggestion on enhancing A+ Content, Storefront Design and Brand stories.

StoreFront Creation

• You will be responsible for designing and creating the storefront for clients account based on the creatives obtained from design team.

Client Coordination

• Setup weekly meetings with client and receive feedback from client on work progress, give them progress reports and discuss further actions items and strategies.
• Record the discussion and create action items list

Team Coordination

• Daily progress meeting for all accounts and discuss any challenges faced

Qualifications

• Currently pursuing or recently completed a degree in Marketing, Business, or a related field.
• Completion of a Digital Marketing course is mandatory.
• Basic knowledge of Amazon and Flipkart platforms is preferred.
• Proficient in MS Excel and MS Word.
• Strong attention to detail and excellent organizational skills.
• Good communication skills with a collaborative mindset.
• Enthusiastic, adaptable, and eager to learn.
• Fluency in English (Reading & Writing)
• Proficiency in Amazon Seller Central Amazon,
• Basic knowledge of advertising console and other PPC tools
• Proficient in usage of tools like Helium 10, Jungle Scout & AMZ scout
• Proven experience optimising product pages for improved performance and conversions
• Excellent English communication skills, with the ability to clearly present data and recommendations to the client

What We Offer

• Practical hands-on experience managing e-commerce and personal brands.
• A supportive, growth-oriented environment
• Exposure to industry best practices and cutting-edge strategies.

Benefits

• Competitive salary based on experience
• Opportunities for professional growth and advancement within the company
• Collaborative, onsite work environment
• Access to training resources for continued learning and development

Preference will be given to candidates who are living in the Mumbai Suburban area