Digital Marketing Expert

1 day ago

Remote, India E&H Immigration Consultancy Full time ₹ 3,00,000 - ₹ 6,00,000 per year

The Role

We're looking for a data-driven digital marketer who can lead SEO, AEO (Answer Engine Optimization), and AIO (AI-assisted content optimization) while overseeing social posting and creative production. You'll own channel strategy end-to-end, coordinate a distributed team, and be accountable for growth KPIs. If you crush it, there's a clear path to spin this into a standalone marketing agency unit.

What You'll Do

  • Own organic growth: Keyword strategy, technical SEO, content briefs, on-page optimization, off-page content an link acquisition, and schema/FAQ to win AI Overviews & answer engines.
  • AEO/AIO execution: Structure content for answer engines (Perplexity, Google AI Overviews, Bing Copilot) and optimize for AI discovery/quotability (Q&A blocks, citations, metadata).
  • Social media ops: Plan and publish content calendars; coordinate short-form/video assets; monitor comments/DMs; repurpose long-form into clips/carousels.
  • Creative leadership: Brief, review, and iterate ad creatives (static, video, UGC) for Meta/Google/LinkedIn; run rapid A/Bs and creative sprints.
  • Team management: Hire and manage freelancers (writers, designers, editors); set SLAs; maintain a lightweight production pipeline and QA checklist.
  • Analytics & reporting: Build dashboards; track KPI trends; run experiments; present weekly insights and next actions.
  • Budget ownership: Allocate and justify spend across content, tools, and freelancers for maximum ROI.
  • Process & playbooks: Create repeatable SOPs for research, content, posting, and experimentation across several related brands.

What Success Looks Like (KPIs)

  • Sustained growth in qualified organic traffic and non-brand rankings
  • Increased SERP & AI-answer visibility (impressions/attribution where measurable)
  • Higher engagement/CTR on posts and ads; improved CVR, CPL, ROAS
  • Predictable content velocity and on-time delivery from your team
  • Clear, weekly insight → action loops with measurable deltas

What You'll Bring

  • 5+ years in performance-oriented digital marketing with demonstrable wins in SEO and content-led growth (case studies/metrics required).
  • Hands-on experience with social account management (LinkedIn, Instagram, Facebook, TikTok or YouTube).
  • Strong creative sense for ad concepts and hooks; experience guiding designers/editors.
  • Comfortable managing freelancers and running a content/ad production pipeline.
  • Proficiency with GA4, Google Search Console, Google Ads, Meta Ads, LinkedIn Ads, and SEO suites (Ahrefs/Semrush), plus basic HTML/CSS and CMS know-how.
  • Nice to have (AI tools): familiarity with VEO 3, Nano Banana, Hailuo, Midjourney (or comparable AI gen/edit tools) for ideation and rapid mockups.
  • Excellent communication: crisp briefs, clear feedback, and executive-level reporting.
  • Ownership mindset, bias to ship, and comfort operating across multiple brands.

Tools You May Touch

GA4, GSC, Looker/Data Studio, Sheets/Excel, Ahrefs/Semrush, Screaming Frog, Tag Manager, PostHog/Hotjar, Meta/Google/LinkedIn Ads, Canva/Figma.

Benefits & Growth

  • Full ownership of the organic/social engine and creative testing roadmap
  • Budget to assemble and lead your freelance pod
  • Clear pathway to spin-off a marketing agency once systems and results are proven

Job Type: Full-time

Pay: ₹25, ₹50,000.00 per month

Benefits:

  • Work from home

Work Location: Remote

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