Digital Marketing Expert

1 day ago

Remote, India Trine Infotech Pvt Ltd Full time

Lead the brand and communications strategy for the service that creates pull and delivers customer acquisition and engagement goals.
- Build brand awareness, salience and affinity to fuel customer growth and engagement. Lead the development of brand voice and personality.
- Drive 360-degree clutter-breaking campaigns across channels like social, digital and PR.
- Define and execute the digital marketing strategy.
- Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and Sales.
- Create messaging strategy for key target segments
- Collaborate effectively with cross-functional (sales, products, clients, Seo team, Web Developers, Digital Marketing)
- Serve as business owner for all brand research and tracking studies partnering with Market Research teams/ agencies.
- Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement. Present to senior leadership regularly to update on key metrics and progress towards goals
- Bring big ideas to the table, Effectively and efficiently implement ideas at scale
- Own marketing communication and digital marketing budgets - track, forecast and drive efficiency
- Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
- Deliver results with strong bias for action in an ambiguous environment

**Salary**: From ₹30,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Work from home

Schedule:

- Monday to Friday
- US shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (required)
- total work: 3 years (required)

Work Location: Remote

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