Digital Marketing Manager

4 days ago

Faridabad, Haryana, India Winfra Full time ₹ 2,00,000 - ₹ 12,00,000 per year

Digital Marketing Manager (with Website Development Skills)

Location:
Faridabad

Company:
Winfra

At
Winfra
, we are shaping the future of infrastructure solutions through innovation and sustainability. We are looking for a
Digital Marketing Manager with website development expertise
to strengthen our digital presence and drive impactful online strategies.

If you are passionate about digital marketing, live and breathe technology, and have a knack for creating seamless websites and engaging content, we'd love to connect with you.

Key Responsibilities

Digital Marketing & Strategy

  • Develop, implement, and optimize digital marketing campaigns across multiple channels (SEO/SEM, email, social media, display, and paid advertising).
  • Design and manage Winfra's social media presence to increase visibility, engagement, and brand awareness.
  • Plan and execute growth-driven marketing experiments and conversion tests.
  • Track, measure, and report campaign performance against ROI and KPIs.
  • Identify emerging trends, tools, and strategies for business growth.

Website Development & Management

  • Design, build, and maintain the company's website ensuring modern design, user-friendly navigation, and responsive performance.
  • Collaborate with internal teams to develop landing pages optimized for lead generation and customer engagement.
  • Monitor website analytics and conversion funnels, implementing improvements to enhance user experience.
  • Ensure website security, updates, and smooth integration with marketing tools.

Creative Content & Multimedia

  • Create high-quality graphics, visuals, and marketing collaterals for campaigns.
  • Edit and produce videos for social media, campaigns, and promotional content.
  • Ensure all creative assets align with brand guidelines and marketing objectives.

Collaboration & Innovation

  • Work closely with cross-functional teams, agencies, and vendors to deliver projects on time and within budget.
  • Provide strategic input on digital innovation and adopt emerging technologies where applicable.

Skills & Qualifications

  • Proven experience in digital marketing management and website development (WordPress, HTML/CSS, or other CMS platforms).
  • Strong knowledge of SEO, SEM, Google Analytics, and paid digital advertising.
  • Proficiency in graphic design tools (Photoshop, Illustrator, Canva, etc.).
  • Experience in video editing software (Premiere Pro, Final Cut, After Effects, or similar).
  • Creative thinker with expertise in content creation, social media, and online branding.
  • Strong analytical and problem-solving skills with the ability to interpret data and optimize strategies.
  • Ability to manage multiple projects simultaneously and deliver under deadlines.
  • Bachelor's degree in Marketing, IT, Communications, or a related field.

Why Join Winfra?

  • Be part of a forward-thinking company engaged in water, storage, and renewable projects contributing to community development.
  • Opportunity to lead end-to-end digital marketing and web initiatives.
  • Work in a collaborative, innovative, and growth-driven environment.

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