Digital Marketing Executive
9 hours ago
Job Title: Digital Marketing Executive (Fintech / NBFC Sector)
Location: Faridabad
Experience: Minimum 2–3 years
Industry: Fintech / NBFC / Banking (Personal Loan & Short-Term Loan Segment) Employment Type: Full-time
Key Responsibilities:
- Plan, execute, and optimize paid campaigns on Google, Facebook, Instagram, LinkedIn, etc.
- Ensure all campaigns comply with RBI and NBFC advertising norms.
- Collaborate with affiliate networks and digital agencies for lead generation.
- Manage budgets, optimize CPL and ROI, and track lead-to-conversion performance.
- Prepare performance reports and ensure campaigns meet business goals.
- Define and refine target audience strategies to boost engagement and conversions.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field.
- 2–3 years' experience in digital marketing (Fintech/NBFC/Banking preferred).
- Hands-on with Google Ads, Facebook Business Manager, and affiliate marketing.
- Strong knowledge of RBI guidelines, campaign analysis, and budget management.
- Proficient in Google Analytics, Tag Manager, and CRM tools.
- Excellent communication, negotiation, and analytical skills.
Job Type: Full-time
Pay: ₹500, ₹600,000.00 per year
Work Location: In person
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