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Digital Marketing Executive

2 weeks ago

Faridabad, Haryana, India Bridgexcel Full time

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns on Google, Facebook, Instagram, LinkedIn, etc.
  • Ensure all campaigns comply with RBI and NBFC advertising norms.
  • Collaborate with affiliate networks and digital agencies for lead generation.
  • Manage budgets, optimize CPL and ROI, and track lead-to-conversion performance.
  • Prepare performance reports and ensure campaigns meet business goals.
  • Define and refine target audience strategies to boost engagement and conversions.

Required Skills & Qualifications:

  • Bachelors degree in Marketing, Business Administration, or related field.
  • 2–3 years' experience in digital marketing (Fintech/NBFC/Banking preferred).
  • Hands-on with Google Ads, Facebook Business Manager, and affiliate marketing.
  • Strong knowledge of RBI guidelines, campaign analysis, and budget management.
  • Proficient in Google Analytics, Tag Manager, and CRM tools.
  • Excellent communication, negotiation, and analytical skills.