Digital Marketing Manager
3 days ago
About the Role:
We are seeking an experienced and strategic Digital Marketing Manager to lead and manage our digital marketing initiatives with a strong focus on SEO, lead generation (Mobile App), social media, and PPC campaigns. The ideal candidate should be data-driven, creative, and capable of developing and executing integrated marketing strategies that deliver measurable business results.
Key Responsibilities:
- Develop and implement on-page and off-page SEO strategies to improve organic rankings and drive website/app traffic.
- Conduct keyword research, competitor analysis, and technical audits.
- Monitor SEO performance and share actionable insights with the team.
- Plan and execute targeted lead generation campaigns specifically for mobile app development services.
- Optimize landing pages, CTAs, and campaigns to improve lead conversion rates.
- Create and manage social media strategies across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.).
- Develop engaging content (posts, reels, campaigns) to build brand awareness and generate leads.
- Track performance metrics and optimize campaigns for better ROI.
- Manage paid campaigns on Google Ads, Meta Ads, and other platforms.
- Optimize ad performance through keyword targeting, A/B testing, and budget management.
- Track, analyze, and report campaign ROI.
- Monitor all digital marketing channels, campaigns, and KPIs.
- Provide monthly performance reports with insights and recommendations for growth.
Skills & Qualifications:
- Bachelor's/Master's degree in Marketing, Business, or a related field.
- Must have 02 to 07 years of proven experience in digital marketing management with strong expertise in SEO, PPC, social media, and lead generation.
- Strong knowledge of Google Ads, Google Analytics, Search Console, Facebook/Meta Ads Manager, and LinkedIn Ads.
- Hands-on experience with SEO tools (SEMRush, Ahrefs, Moz, etc.).
- Proven track record of generating leads in the mobile app industry is highly preferred.
- Strong analytical, problem-solving, and communication skills.
Job Type: Full-time
Work Location: In person
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