Brand Marketing Lead

15 hours ago

Ahmedabad, Gujarat, India Zymo Cosmetics Full time ₹ 10,00,000 - ₹ 1,20,00,000 per year

Roles and Responsibilities:

  • Customer Pain Point Mapping
    : Identify brand strengths and align them with customer needs (delivery, packaging, product experience, etc.).
  • Target Audience Definition:
    Define and validate the target audience through customer interactions and behavioral insights.
  • Data-Driven Marketing Execution:
    Drive marketing decisions based on performance data (LTV, CRO, bounce rates) and actionable analytics.
  • Opportunity Identification:
    Research promotional and placement opportunities across e-commerce platforms (Amazon, Nykaa, Flipkart, marketplaces, etc.) and suggest channel improvements.
  • Competitor & SWOT Analysis:
    Conduct ongoing SWOT analysis for the brand and competitors to recommend packaging or product enhancements.
  • Agency & Planning Coordination:
    Work closely with agencies to define quarterly marketing roadmaps and ensure alignment with internal teams.
  • Creative Collaboration:
    Encourage team participation in marketing ideation and foster innovative, results-driven campaigns.
  • Team Building and Talent Identification:
    Build and mentor the marketing team, including involvement in hiring and onboarding new talent as the team scales.

Qualifications:

  • 5+ years of experience in brand marketing (personal care/cosmetics preferred).
  • Strong analytical and strategic mindset with a focus on execution.
  • Hands-on experience with D2C and e-commerce platforms (Amazon, Nykaa, Flipkart, etc.).
  • Strong communication and collaboration skills.
  • Innovative thinker comfortable with data-driven decision-making and creative marketing approaches.

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