TMT Branding and advertising

Position Title: GM/DGM/AGM TMT Branding & Advertising

Department: TMT - Branding & Marketing

Reporting To: Business Head - TMT

Location: Ahmedabad + Travelling extensively

Industry: Steel / TMT Manufacturing / Cement / Construction Materials

Role Objective:

To lead the branding, marketing communication, merchandising, schemes and promotions and events strategy for TMT products, online and offline, ensuring strong market presence, brand leadership, and effective sales enablement through impactful marketing initiatives and stakeholder engagement.

Key Roles & Responsibilities

1. Strategic Branding & Marketing Leadership

• Define and implement the overall branding strategy for TMT products in line with business objectives.
• Establish the TMT brand's market positioning, value proposition, and differentiation.
• Develop annual branding & events calendar, marketing budgets, and performance KPIs.
• Monitor industry trends, market dynamics, and competitor activities to adapt branding strategies proactively.
• Develop relevant content and thematic creatives to meet brand positioning.
• Team Building & Vendor management
• Monitor competitor branding activities and suggest counter-strategies.

2. Event Planning & Brand Activation

• Plan and oversee pan-India B2B & B2C branding events, such as:

• Dealer & Distributor Meets

• Engineer & Architect meets
• Contractor & Influencer Engagement Programs
• Trade Fairs, Exhibitions, Product Launches
• Site branding activities & rural marketing campaigns

• Shop boards, hoardings and any other innovative media

• Drive on-ground activation to ensure strong visibility and lead generation.

• Ensure all events are aligned with sales goals and brand guidelines.

3. Dealer, Influencer & Channel Engagement

• Lead relationship-building initiatives with dealers, distributors, architects, engineers, and contractors to strengthen brand loyalty.
• Design and implement incentive schemes, co-branding programs, and engagement activities to enhance channel participation.
• Gather market feedback to refine strategies and improve customer experience.

4. Digital & Integrated Marketing

• Oversee digital marketing initiatives — social media campaigns, website content, influencer marketing, and online promotions — to boost TMT brand visibility.
• Integrate digital efforts with offline events for maximum reach and measurable impact.
• Approve and supervise creative content, ad campaigns, and promotional videos.

5. Cross-Functional Coordination

• Collaborate closely with various teams in Sales, Production, Dispatch, Finance, and HR teams to ensure smooth execution of marketing plans.
• Coordinate with external agencies, media partners, printing vendors, and event management companies for branding material and execution.
• Ensure timely approvals, budget adherence, and brand consistency across all activities.

6. Budgeting & ROI Management

• Prepare and manage annual branding & events budget, ensuring optimal resource utilization.
• Establish KPIs and ROI metrics for branding initiatives and events.
• Regularly track spend vs. outcome, prepare management reports, and recommend improvements.

7. Leadership & Team Development

• Lead and mentor the branding & event marketing team across regions.
• Build strong performance-oriented culture with clear accountability and innovative thinking.
• Identify and develop future leaders within the marketing team.

8. Reporting & Analysis

• Prepare monthly branding and event activity reports for management review.
• Evaluate campaign effectiveness and provide data-driven recommendations.
• Track brand awareness, dealer satisfaction, and event outcomes through surveys and analytics.

Key Performance Indicators (KPIs)

• Increase in brand awareness & market recall scores
• Dealer / influencer engagement index improvement
• Event participation & lead generation numbers
• Digital reach, engagement & conversion metrics
• ROI on branding spend and event activities
• Timely execution of planned branding calendar

Desired Skills & Competencies

• Strategic marketing leadership in TMT / construction / steel /Cement industry
• Strong network with trade partners, agencies & influencers
• Expertise in event management, brand activation & rural marketing
• Excellent communication, negotiation & presentation skills
• Digital marketing understanding & analytical mindset
• Team leadership & multi-location coordination experience

Qualification & Experience

• MBA / PG in Marketing or equivalent
• 10–15+ years of experience in branding, events, and marketing in building materials, cement or TMT sector
• Proven track record of managing large-scale branding programs and sales-driven marketing campaigns