Brand Manager

2 days ago

Ahmedabad, Gujarat, India Suryam Developers Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

  1. Brand Strategy & Positioning

  2. Develop and execute project-specific and corporate branding strategies.

  3. Ensure consistent brand language across print, digital, PR, and on-ground channels.

  4. Build emotional and aspirational brand narratives aligned with the companys vision.

  5. Marketing & Campaign Management

  6. Plan and execute 360 marketing campaigns across ATL, BTL, digital, and on-ground touch points.

  7. Create impactful communication concepts for project launches, events, and festive campaigns.

  8. Track and measure campaign ROI through regular Monthly MIS and performance reports.

  9. Digital, Social Media & Lead Generation

  10. Supervise performance marketing, social media strategy, and content creation.

  11. Coordinate with agencies for lead generation campaigns and monitor cost-per-lead metrics.

  12. Oversee website, CRM communications, and content calendars for all platforms.

  13. OOH, PR & Media Coordination

  14. Plan, review, and report OOH branding activities with detailed location-wise status and performance tracking.

  15. Manage video and photo shoots, PR, influencer tie-ups, and editorial placements to enhance visibility.

  16. Coordinate with media agencies for print, radio, and digital media buys.

  17. Gifting, Events & Brand Collaterals

  18. Plan and execute corporate and festive gifting initiatives for clients, channel partners, and vendors.

  19. Ensure timely design, procurement, and dispatch with proper approvals and quality control.
  20. Maintain brand-standard merchandising inventory.

  21. Handling the overall yearly events

  22. Budgeting, Billing & Vendor Management

  23. Prepare and monitor marketing budgets for each project.

  24. Handle vendor management from sourcing and negotiation to timely delivery and billing.

  25. Coordinate with accounts for billing accuracy, PO processing, and budget tracking.

  26. Team & department Coordination

  27. Lead internal design teams for creative output and execution.

  28. Collaborate closely with sales, project, and CRM teams for on-site branding requirements.
  29. Ensure cross-department alignment for project launches, onsite branding, events, and campaigns. 8. Reports & Analytics
  30. Maintain Monthly MIS reports on campaign performance, leads, spends, and conversions.
  31. Prepare OOH & Digital Media performance summaries for management review.
  32. Present data-backed insights for future strategy improvements.

Preferred candidate profile


• Graduate/Postgraduate in Marketing, Mass Communication, or Business Administration.

  • 6 - 7 years of experience in real estate branding or marketing.
  • Strong understanding of ATL/BTL, digital marketing, and brand management.
  • Strong understanding of social media marketing, real estate trends, and AI
  • Proficient in budgeting, billing coordination, and vendor management.
    • Excellent communication, presentation, and leadership skills.
  • Analytical mindset with hands-on execution capabilities.
  • Able to manage High-End event agencies/consultants
  • Excellent communication skills (written & verbal)

Key Attributes:


• Strategic thinker with creative instincts.


• Strong sense of design, detail, cost control, and quality.


• Multi-tasker with accountability for timelines and outcomes.


• Team player with a leadership and ownership mindset

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