Manager - Product Marketing (Lending)

Experience:
10+ years

Industry Requirement:
Fintech / Global Bank / Lending & Cards Experience (Mandatory)

Role Overview

We are seeking an experienced Manager- Product Marketing professional to lead and execute strategic marketing initiatives for our Lending portfolio. This role requires a deep understanding of the fintech and banking landscape, a strong ability to drive demand generation, and expertise in positioning financial products for maximum market impact. The ideal candidate will have hands-on experience in product marketing, campaign execution, thought leadership, and stakeholder engagement across global markets.

As a key leader in the marketing function, you will be responsible for developing go-to-market strategies, managing end-to-end marketing campaigns, collaborating with sales teams, and ensuring brand visibility while driving measurable business outcomes.

Key Responsibilities

Strategic & Product Marketing Leadership

• Own and lead marketing initiatives for the Lending product suite, ensuring alignment with business goals.
• Define and execute regional and global marketing strategies, catering to specific market dynamics and customer segments.
• Develop and manage integrated marketing campaigns that drive brand positioning, thought leadership, lead generation, and customer engagement.
• Collaborate with senior stakeholders to align marketing efforts with evolving business priorities, industry trends, and customer needs.
• Manage the marketing budget to optimize ROI and ensure efficient utilization of resources.

Demand Generation & Sales Enablement

• Drive B2B demand generation through targeted campaigns, content marketing, digital initiatives, and event-based strategies.
• Develop compelling marketing collaterals (brochures, case studies, pitch decks, competitive battle cards) to communicate product value propositions effectively.
• Work closely with sales and pre-sales teams to support lead nurturing efforts with relevant content, scripts, and marketing materials.
• Track and analyze marketing performance metrics (KPIs), ensuring continuous optimization and effective lead conversion.

Thought Leadership & Industry Engagement

• Develop and execute content-driven marketing strategies, including white papers, blogs, press releases, and industry reports.
• Collaborate with analyst firms and industry bodies to enhance market credibility and positioning.
• Plan and manage product launch events, webinars, roundtables, and industry conferences to drive engagement.
• Strengthen brand presence and reputation through digital marketing, social media, and PR initiatives.

Team Leadership & Cross-functional Collaboration

• Lead and mentor a high-performing marketing team, ensuring skill development and alignment with organizational goals.
• Work cross-functionally with product, sales, technology, and leadership teams to develop customer-centric messaging and campaigns.
• Establish and maintain strategic partnerships with digital agencies, technology firms, and content providers to enhance marketing impact.

Required Skills & Qualifications

Experience & Industry Expertise

• 10+ years of experience in product marketing, fintech, or global banking, with a strong focus on Lending & Cards.
• Deep understanding of B2B marketing, banking technology, and financial services ecosystems.
• Proven expertise in digital transformation programs, product positioning, and market launch strategies.
• Experience in corporate business planning, demand generation, and enterprise-wide marketing initiatives.

Marketing & Demand Generation Skills

• Strong track record in B2B field marketing, lead generation, and campaign execution.
• Experience with market research, analytics, digital & social media marketing, content creation, and thought leadership.
• Proficiency in marketing automation platforms (HubSpot, Google Analytics, LinkedIn, Salesforce, etc.).
• Ability to develop and execute branding, growth hacking, and online reputation management strategies.

Leadership & Communication

• Strong leadership, stakeholder management, and team mentoring capabilities.
• Excellent communication and client engagement skills, with the ability to articulate complex ideas effectively.
• Self-starter with the ability to thrive in a fast-paced, dynamic environment.
• Willingness to travel as needed for business engagements and project execution.

Educational Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.