Product Marketing Manager – AI/GenAI HealthTech Solutions

2 weeks ago

Pune, Maharashtra, India Exela Technologies Full time US$ 90,000 - US$ 1,20,000 per year

We are looking for a
Product Marketing Manager
who will act as a
strategic enabler for sales and growth
. This is an
Individual Contributor (IC)
role, responsible for driving
end-to-end product marketing
for our
AI-powered and Generative AI healthcare solutions
, with a strong focus on
Revenue Cycle Management (RCM)
.

The ideal candidate comes from
product-based organizations
, thrives in
startup culture
, has
hands-on experience scaling products across growth stages
, and understands how to
market AI-powered healthtech solutions to the US market
.

You will own
brand strategy, positioning, GTM, content leadership, and sales enablement
, ensuring consistency in how our solutions are represented across all channels.

Key Responsibilities

  • Shape and evolve brand identity, positioning, and tone of voice for AI-powered healthcare solutions.
  • Ensure consistent messaging across digital, events, launches, analyst briefings, and executive communications.
  • Develop and execute a multi-format content strategy (blogs, whitepapers, case studies, webinars, videos, podcasts, presentations).
  • Partner with sales and product teams to craft narratives that resonate with SaaS buyers and healthcare executives.
  • Design and implement GTM strategies for new products, features, and partnerships.
  • Lead multi-channel campaigns (email, paid search, LinkedIn, retargeting, events) to drive awareness and pipeline.
  • Translate market/customer insights into actionable GTM plans that fuel adoption and revenue growth.
  • Build sales enablement tools (battlecards, ROI calculators, objection guides, competitive decks).
  • Deliver client demos, tailored pitches, and executive-level presentations.
  • Train sales teams with messaging, case studies, and success stories to accelerate closures.
  • Manage demand generation campaigns across SEO/SEM, paid media, email, and social.
  • Leverage analytics to optimize targeting, conversions, and campaign performance.
  • Present ROI insights to leadership, linking initiatives directly to sales pipeline.
  • Collaborate with product, sales, design, and leadership to align strategies.
  • Optimize workflows with MarTech tools (Hubspot, GA, LinkedIn Campaign Manager, WordPress).

Required Skills & Experience

  • 8–10 years in product marketing, with 6+ in SaaS/AI/GenAI.
  • Proven success across growth stages (0→1, 1→10, 10→100+).
  • Strong sales enablement experience with playbooks, content, and GTM assets.
  • Expertise in demand generation, inbound/outbound, and ABM.
  • Proficiency in Hubspot, GA, SEO tools, and campaign managers.
  • Excellent storytelling, communication, and analytics-driven decision-making.

Nice to Have

  • Startup or global SaaS experience (US, APAC, EMEA).
  • Knowledge of US healthcare payer/provider and RCM.
  • Familiarity with Canva, Adobe Premiere, or Descript.
  • Passion for AI, healthcare innovation, and data-driven transformation.

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