Product Marketing Manager – AI/GenAI HealthTech Solutions

3 weeks ago

Pune, Maharashtra, India Exela Technologies Full time
We are looking for a Product Marketing Manager who will act as a strategic enabler for sales and growth. This is an Individual Contributor (IC) role, responsible for driving end-to-end product marketing for our AI-powered and Generative AI healthcare solutions, with a strong focus on Revenue Cycle Management (RCM).

The ideal candidate comes from product-based organizations, thrives in startup culture, has hands-on experience scaling products across growth stages , and understands how to market AI-powered healthtech solutions to the US market.

You will own brand strategy, positioning, GTM, content leadership, and sales enablement, ensuring consistency in how our solutions are represented across all channels.

Key Responsibilities

- Shape and evolve brand identity, positioning, and tone of voice for AI-powered healthcare solutions.
- Ensure consistent messaging across digital, events, launches, analyst briefings, and executive communications.
- Develop and execute a multi-format content strategy (blogs, whitepapers, case studies, webinars, videos, podcasts, presentations).
- Partner with sales and product teams to craft narratives that resonate with SaaS buyers and healthcare executives.
- Design and implement GTM strategies for new products, features, and partnerships.
- Lead multi-channel campaigns (email, paid search, LinkedIn, retargeting, events) to drive awareness and pipeline.
- Translate market/customer insights into actionable GTM plans that fuel adoption and revenue growth.
- Build sales enablement tools (battlecards, ROI calculators, objection guides, competitive decks).
- Deliver client demos, tailored pitches, and executive-level presentations.
- Train sales teams with messaging, case studies, and success stories to accelerate closures.
- Manage demand generation campaigns across SEO/SEM, paid media, email, and social.
- Leverage analytics to optimize targeting, conversions, and campaign performance.
- Present ROI insights to leadership, linking initiatives directly to sales pipeline.
- Collaborate with product, sales, design, and leadership to align strategies.
- Optimize workflows with MarTech tools (Hubspot, GA, LinkedIn Campaign Manager, WordPress).

Required Skills & Experience

- 8–10 years in product marketing, with 6+ in SaaS/AI/GenAI.
- Proven success across growth stages (0→1, 1→10, 10→100+).
- Strong sales enablement experience with playbooks, content, and GTM assets.
- Expertise in demand generation, inbound/outbound, and ABM.
- Proficiency in Hubspot, GA, SEO tools, and campaign managers.
- Excellent storytelling, communication, and analytics-driven decision-making.

Nice to Have

- Startup or global SaaS experience (US, APAC, EMEA).
- Knowledge of US healthcare payer/provider and RCM.
- Familiarity with Canva, Adobe Premiere, or Descript.
- Passion for AI, healthcare innovation, and data-driven transformation.

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