Growth Manager

About the company

Pice is a disruptor in the Indian B2B payments and credit space, transforming how small businesses pay and collect.

The digital payments revolution has changed how consumers transfer money — UPI enables instant payments, loans get disbursed within minutes, and branch visits are becoming obsolete.

But this ease doesn't yet exist for Indian businesses. Cash still dominates, credit is inaccessible, and traditional systems slow down growth.

Pice solves this by providing a UPI-like experience for business payments with the option to avail credit on every transaction. We also offer a zero-cost collection solution for distributors, manufacturers, and wholesalers — enabling them to extend credit to their customers without risk.

About the role

We are looking for a Growth Manager to own the adoption, engagement, and retention charter for Pice's credit product.

This is a cross-functional role at the intersection of product, marketing, and customer insights — focused on scaling credit usage, driving long-term habit creation, and shaping how the product is positioned to the market.

You will closely partner with Product, Sales, and Central Marketing to define product messaging, craft go-to-market strategies, and create persona-driven communication that unlocks revenue and customer loyalty.

What you will do

Own Growth & Retention for the Credit Product

• Take end-to-end responsibility for adoption, activation, and long-term engagement goals on digital channel.
• Build and execute experiments to improve credit usage, repeat rates, and customer stickiness.

Lead Product & Feature Launches

• Own GTM end-to-end: defining strategy, messaging, timing, and channel mix.
• Work with existing and prospective customers to shape insights and serve as the "voice of the customer".
• Translate product capabilities into clear value propositions for each segment.

Define Product Vision & Positioning

• Collaborate with Product & Sales to influence product roadmap and market messaging.
• Build strong understanding of user segments, motivations, and behavioural triggers.

Build Persona-Driven Sales Enablement

• Identify and refine customer personas and use cases.
• Develop targeted sales-enablement content: pitch decks, vertical-specific narratives, objection-handling guides, and more.
• Support Sales in improving conversion and revenue outcomes.

Drive Multi-Channel Communication

• Partner with the central marketing team to create marketing assets tailored to each persona and funnel stage.
• Manage communications across email, WhatsApp, landing pages, social media, dashboard notifications, and in-product surfaces.
• Continuously optimise messaging through testing and analytics.

Data-Backed Strategy & Execution

• Work with analytics teams to uncover insights and shape growth strategies.
• Maintain rigorous monitoring of funnel metrics for adoption, activation, and retention.
• Build a structured experiment pipeline and measure impact scientifically.

What you will need

• 3–5 years of experience in growth, product marketing, lifecycle marketing, or GTM strategy — preferably in fintech or a high-growth B2C/B2B/tech startup.
• Strong understanding of user psychology, segmentation, and persona-based planning.
• Excellent communication and positioning skills — ability to convert product features into compelling narratives.
• High ownership, structured problem-solving, and comfort with cross-functional execution.
• Strong analytical mindset with proficiency in Excel/Sheets; ability to work with data to make decisions.
• Ability to collaborate effectively with Product, Sales, Analytics, Content, and Design teams.
• Comfort experimenting with AI tools to improve content, processes, and performance.
• Hands-on experience with customer engagement tools like Clevertap, Mailchimp, Wati etc.