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Performance Marketing Executive
2 weeks ago
Role Overview
We are looking for a results-driven Performance Marketing Executive to join our growth team. You'll be responsible for managing and optimizing paid campaigns across digital channels, with a focus on driving efficient acquisition and measurable business outcomes. Ideal candidates will have hands-on experience running ads across Meta, Google, and other platforms, and a solid understanding of performance metrics.
Job Responsibilities:
- Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and YouTube
- Monitor and analyze campaign performance and drive data-led decisions
- Build and test ad creatives, audience segments, and targeting strategies in collaboration with content and design teams
- Own daily budget pacing, bid strategies, and funnel optimization
- Report on performance with actionable insights and campaign learnings
- Stay updated on platform changes, tools, and best practices
- Collaborate with category, product, design, analytics teams to align on overall growth strategy
What we are looking for:
- 1–3 years of hands-on experience in performance marketing (preferably in an agency)
- Strong understanding of Google Ads (Search, Display, YouTube) and Meta Ads Manager
- Experience with A/B testing, conversion tracking, and analytics tools (e.g., GA4, Google Tag Manager, etc.)
- Comfortable managing monthly ad budgets and performance targets
- Analytical mindset with strong Excel/Google Sheets skills
- Attention to detail and ability to thrive in a fast-paced, outcome-driven setup
- Bonus: Experience with edtech, lead-gen funnels.
Why Join us:
Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.
