Marketing Lead

Marketing Lead

Statistics & Data Corporation (SDC), a specialized contract research organization (CRO) headquartered in Arizona, delivering top-tier clinical trial services to pharmaceutical, biologic, and medical device/diagnostic companies since 2005. SDC providing a technology enabled service offering to provide clients with both clinical services expertise, as well as the technology they need to be successful in their clinical trials.

Job Summary

This role is responsible for developing and executing integrated marketing plans to build market awareness and drive demand for new and existing services and related SDC products, thus increasing revenue growth. Focus on optimizing digital assets such as the corporate website, blogs, social media, search engines, email, etc., to deliver the right content to the right audience and measure engagement. Develop, execute, and manage brand strategy, content marketing, customer engagement programs, product marketing and lead generation. Work closely with business and operational leadership, and key stakeholders across the organization, including executive leadership.

Primary Responsibilities

• Develop and direct communication strategies and tools in alignment with marketing goals and company objectives using an integrated mix of communications, channels and tactics.

• Responsible for identifying and implementing new strategies to increase new and quality inbound leads, including marketing-qualified leads, through development and execution of integrated marketing campaigns through multiple channels that produce measurable revenue results. Oversees measurement and reporting, using insights to refine strategies and approach as appropriate.

• Oversee the lead development processes and workflows, including determining the appropriate workflows are established in HubSpot and Salesforce and other business development tools, and ensuring inside and employees are appropriately trained and using the workflows effectively.

• Optimize marketing automation and lead nurturing processes through email, content, and social channels.

• Develop and execute campaigns to defined audiences through appropriate channels, technologies and venues.

• Manage the corporate website, including regularly monitoring metrics to identify opportunities to continuously optimize and improve the existing site. Manage SEO and SEM initiatives.

• Manage marketing technology solutions including HubSpot and other tools as needed.

• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

• Select and manage resources and vendors necessary to achieve objectives within budget.

• Optimize the brand, including refining of identity and messaging and updating and optimizing core assets and materials accordingly.

• Interact and organize with other team members in the day-to-day performance of their jobs.

• Responsible for the career development and mentorship of any direct reports.

• Collaborate with internal CRM administrators to develop reports and ensure the integrity of data is maintained and optimized.

• Other related duties as assigned.

• Adherence to all essential systems and processes that are required at SDC to maintain compliance to business and regulatory requirements.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification. This document is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Required Skills

• Exceptional written and verbal communication skills

• Skilled in digital marketing strategies including email marketing, PPC, social media, etc.

• Fast learner who finds simple and creative solutions to complex problems

• Strategic thinker with track record of data-driven decision-making

• Finisher with keen attention to detail

• Ability to thrive working independently and cross-functionally managing multiple viewpoints

• Tech-savvy with expert proficiency in MS Office (Word, PowerPoint, Excel)

• Experience with other marketing-related technologies such as Salesforce, HubSpot, Google Analytics, Google Ads, GoToWebinar, Prezi, Adobe Illustrator, ZoomInfo, LinkedIn Ads, and/or similar technologies

• Graphic design skills preferred

• Experience marketing B2B services a plus, preferably in a scientific or highly regulated industry

Education or Equivalent Experience

Essential:

• Bachelor's degree or an equivalent combination of education and experience.

• Skilled in managing demand generation initiatives and digital strategies; experience with marketing and sales automation software solutions.

• Exceptional cross-functional skills, with proven experience managing complex projects with multiple stakeholders.

• Entrepreneurial spirit, to work on everything from strategy to executing event logistics.

• Self-starter, comfortable with ambiguity, excellent problem-solving skills.

• 2+ years of progressive experience in B2B growth marketing or product marketing.

Preferred:

• Experience leading a variety of marketing initiatives in small, growth-oriented pharma development companies.

• Experience with HubSpot.

• Experience with Salesforce.

• Healthcare industry experience.

Why SDC

SDC is a team of diversified professionals who deliver exceptional Biometric Services, Consulting, and Technology Solutions to pharmaceutical, biologic, and medical device/diagnostic companies. Since 2005 our purpose has been to partner with sponsors to provide high quality and experienced team members to develop great medicines that save lives and cure diseases in the most efficient manner possible. Our global team operates as a value partner to our clients by fulfilling their needs as our own and delivering exceptional results. We are a specialty CRO in that we provide scalable service offerings, focused services area specialists, efficient project timelines, optimal technology solutions, and proven success and experience. Our commitment to our clients is the same commitment to our employees. By offering strong benefits including competitive pay, generous time off, attainable career advances, positive work/life balance and 401k matching (US), we are able to attract some of the most talented people in the industry.

• We are committed to developing our employees. We recognize achievements, provide growth opportunities and career advancement, offer a flexible work schedule, engaging work culture and employee benefits.

• We are passionate about our company culture. Our recognition program is directly tied to our core values of Energy, Integrity, Engagement, Innovation, Ownership, and Commitment.

• We strive to provide a place of belonging to our employees with fun and engaging activities from SDC's culture club.

• We are constantly growing and innovating to support our client and employee needs. Global in nature, we bring diverse perspectives enabling our growth in this ever-evolving industry.

• With a proven track record, SDC has been successfully executing client clinical programs since 2005.

Take a look at how you can join our team