Senior Marketing Manager

2 days ago

Hyderabad, Telangana, India Apposite Learning Solutions Full time

Job Description

The Senior Marketing Manager will lead the marketing strategy and execution for our e-learning products and services. This role requires a data-driven, creative, and highly strategic marketer who understands the digital learning landscape and can drive customer acquisition, brand visibility, and revenue growth. The ideal candidate has strong experience in ed-tech or e-learning environments with a deep understanding of digital marketing channels, learner behaviour, and B2C/B2B customer dynamics.

Key Responsibilities

Marketing Strategy & Planning

  • Develop and execute the annual marketing strategy aligned with business goals.
  • Identify target segments and plan campaigns accordingly.
  • Conduct market research, competitive analysis, and customer insights to refine offerings and positioning.

Digital Marketing Leadership

  • Lead end-to-end digital marketing across performance marketing, SEO/SEM, social media, email marketing, automation, content marketing, and analytics.
  • Drive high-quality lead generation and optimize conversion funnels for maximum ROI.
  • Monitor and optimize paid campaigns (LinkedIn Ads, and other platforms).

Brand & Communication

  • Build and strengthen the brand presence across digital and offline channels.
  • Oversee development of brand messaging, value propositions, and creative communication.
  • Coordinate with design, content, and creative teams for impactful marketing assets.

Content & Product Marketing

  • Plan and guide high-impact content such as blogs, whitepapers, case studies, landing pages, and course descriptions.
  • Collaborate with product and academic teams to translate course benefits into compelling learner value.

Growth & Revenue Marketing

  • Own marketing KPIs, lead quality, funnel conversion, revenue contribution, and retention.
  • Implement growth experiments to accelerate learner acquisition and reduce churn.
  • Partner with sales to deliver qualified leads and support inside sales teams with marketing enablement.

Team Leadership & Collaboration

  • Lead and mentor a team of digital marketers, content creators, and marketing coordinators.
  • Collaborate with cross-functional departments including Sales, Product, Tech, Academic, and Customer Success.
  • Manage external agencies, vendors, influencers, and partners.

Analytics & Reporting

  • Track marketing performance using tools like Google Analytics, CRM, marketing automation, and BI dashboards.
  • Prepare weekly/monthly reports on campaign performance, budget utilization, and growth metrics.
  • Use insights to refine marketing strategies and improve outcomes.

Required Skills & Qualifications

  • Bachelors or Masters degree in Marketing, Business, Communications, or related field.
  • 6–10+ years of marketing experience, preferably in e-learning or ed-tech.
  • Proven experience leading digital marketing and growth marketing initiatives.
  • Strong understanding of marketing funnels, learner behaviour, and ed-tech customer journeys.
  • Expertise in performance marketing, SEO, content strategy, and marketing automation tools.
  • Excellent communication, storytelling, and analytical skills.
  • Experience leading teams and handling multi-channel campaigns.

Preferred Qualifications

  • Prior experience with B2B and B2C e-learning products.
  • Knowledge of CRM tools (HubSpot, Zoho, Salesforce), analytics tools, and martech stacks.
  • Experience in brand building and community-driven learning environments.
  • Familiarity with video marketing, webinars, influencer marketing, and education partnerships.

Employment Type: Contractual position, leading to employment based on performance.

Location: Hyderabad

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