Senior Growth Marketing Manager

2 weeks ago

Hyderabad, Telangana, India Coschool Full time US$ 1,09,000 - US$ 2,50,000 per year

Senior Growth Marketing Manager

Role Overview

We're looking for a
Senior Growth Marketing Manager
with deep expertise in performance marketing, lifecycle management, and full-funnel optimisation. This role is ideal for someone who is highly analytical, data-driven, and obsessed with scalable growth levers—acquisition, activation, retention, and revenue.

You'll lead our paid marketing, SEO, CRM, and user-journey initiatives end-to-end. You'll collaborate closely with product, sales, and customer success teams to build high-converting funnels, run experiments, and continuously improve user engagement and retention across organic and paid channels.

What You'll Own

Full-Funnel Growth Strategy

  • Design and implement growth strategies across the funnel—acquisition, activation, onboarding, engagement, and retention.
  • Own integrated campaign planning across paid, organic, and lifecycle channels.
  • Define key growth metrics, track performance, and drive continuous optimisation.

Performance Marketing

  • Plan, execute, and optimise ROI-driven campaigns across
    Google Ads, Meta, YouTube, LinkedIn,
    and other relevant platforms.
  • Build audience segments, keyword strategies, and retargeting funnels to improve CAC and conversion rates.
  • Run systematic A/B tests across creatives, landing pages, bidding strategies, and user flows.

Organic Growth & SEO

  • Own SEO strategy—keyword research, content briefs, landing page optimisation, technical audits, and ranking improvements.
  • Work with content and product teams to build scalable organic growth engines.
  • Analyse and optimise website performance using Search Console, GA, and heatmaps.

Lifecycle, Retention &
CRM

  • Build and optimise multi-step user journeys across onboarding, activation, education, and win-backs.
  • Use lifecycle tools like
    MoEngage, WebEngage, Clevertap,
    or similar to automate personalised journeys.
  • Drive retention, product adoption, and repeat engagement through data-driven CRM.
  • Own segmentation, cohorts, and behaviour-based triggers.

Digital Analytics & Experimentation

  • Use tools like
    Google Analytics, UTM tracking, CRM analytics, and attribution models
    to track and measure growth.
  • Analyse funnel drop-offs, run experiments, and implement iterations across campaigns and product touchpoints.
  • Work closely with product teams to identify opportunities for improving stickiness and LTV.

Agency & Partner Collaboration

  • Manage external agencies for
    media buying, planning, SEO, and performance optimisation.
  • Handle referral partners and third-party growth channels.
  • Ensure delivery quality, performance targets, and consistent execution across stakeholders.

What We're Looking

  • For 3–6 years of hands-on experience in
    growth, performance marketing, retention, or lifecycle roles
    (B2C, B2B2C, or edtech preferred).
  • Deep proficiency with
    Google Ads, Meta Ads Manager, LinkedIn Ads,
    and performance platforms.
  • Strong expertise in
    funnel optimisation, user journeys, and lifecycle automation tools.
  • Experience running SEO initiatives and improving organic performance.
  • Strong analytical skills—comfortable with GA, Search Console, UTM tracking, cohorts, and attribution modelling.
  • Ability to manage multiple campaigns and iterate based on data insights.
  • Strong ownership mindset and comfort in fast-paced, experiment-heavy environments.
  • Passion for education, user success, and scalable impact.

Nice to Have

  • Experience in early-stage, high-growth startup environments.
  • Exposure to referral, loyalty, or partner-driven growth programmes.
  • Experience with CRO tools, landing page builders, or marketing automation stacks.

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