Digital Marketing Manager
4 days ago
Job Summary:
The Digital Marketing Manager will lead all digital initiatives to promote the hotel/resort's brand, increase direct bookings, manage online presence, and optimize digital channels to enhance guest engagement. This role requires a deep understanding of digital tools, hospitality trends, and customer behavior in the travel and leisure sector.
Key Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic, direct bookings, and brand awareness.
- Manage the hotel/resort website, ensuring content is up-to-date, SEO-optimized, and conversion-friendly.
- Plan and execute paid campaigns across Google Ads, Facebook/Instagram, YouTube, and display networks.
- Optimize performance on Online Travel Agencies (OTAs) and ensure rate parity and content consistency.
- Manage social media channels with regular, engaging, and brand-aligned content.
- Monitor and respond to reviews on TripAdvisor, Google, , and other platforms to maintain reputation.
- Coordinate email marketing campaigns and guest loyalty promotions.
- Track, analyze, and report campaign and website performance using Google Analytics and other tools.
- Collaborate with the Revenue and Sales teams to align digital efforts with occupancy and revenue goals.
- Manage digital advertising budgets effectively with a focus on ROI and direct booking share.
- Work with photographers, videographers, designers, and agencies for digital creatives and campaigns.
Qualifications & Skills:
- Bachelor's degree in Marketing, Digital Media, Hospitality, or a related field.
- 4+ years of digital marketing experience, preferably in the hotel/resort or hospitality industry.
- Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and Google Analytics.
- Hands-on experience with hospitality booking engines, channel managers, and OTA extranets.
- Proficient in social media marketing, influencer collaborations, and brand storytelling.
- Strong content writing and visual content skills preferred.
- Knowledge of email platforms (Mailchimp, HubSpot, etc.) and CRM systems.
- Excellent communication and project management skills.
- Ability to work under pressure and manage multiple campaigns simultaneously.
Preferred Experience/Certifications:
- Experience with hotel digital systems (e.g., SynXis, SiteMinder, TravelClick, or similar).
- Google Ads and Analytics Certified.
- Familiarity with hotel metasearch platforms (e.g., Google Hotel Ads, Trivago, Kayak).
- Experience with luxury/lifestyle hotel marketing is a plus.
Job Type: Full-time
Pay: ₹35, ₹45,000.00 per month
Benefits:
- Food provided
Work Location: In person
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