Digital Marketing Manager

5 hours ago

Nashik, Maharashtra, India QTONET PRIVATE LIMITED Full time ₹ 4,20,000 - ₹ 6,00,000 per year

Job Summary:

The Digital Marketing Manager will lead all digital initiatives to promote the hotel/resort's brand, increase direct bookings, manage online presence, and optimize digital channels to enhance guest engagement. This role requires a deep understanding of digital tools, hospitality trends, and customer behavior in the travel and leisure sector.

Key Responsibilities:

  • Develop and implement digital marketing strategies to drive online traffic, direct bookings, and brand awareness.
  • Manage the hotel/resort website, ensuring content is up-to-date, SEO-optimized, and conversion-friendly.
  • Plan and execute paid campaigns across Google Ads, Facebook/Instagram, YouTube, and display networks.
  • Optimize performance on Online Travel Agencies (OTAs) and ensure rate parity and content consistency.
  • Manage social media channels with regular, engaging, and brand-aligned content.
  • Monitor and respond to reviews on TripAdvisor, Google, , and other platforms to maintain reputation.
  • Coordinate email marketing campaigns and guest loyalty promotions.
  • Track, analyze, and report campaign and website performance using Google Analytics and other tools.
  • Collaborate with the Revenue and Sales teams to align digital efforts with occupancy and revenue goals.
  • Manage digital advertising budgets effectively with a focus on ROI and direct booking share.
  • Work with photographers, videographers, designers, and agencies for digital creatives and campaigns.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Digital Media, Hospitality, or a related field.
  • 4+ years of digital marketing experience, preferably in the hotel/resort or hospitality industry.
  • Strong knowledge of SEO/SEM, Google Ads, Meta Ads Manager, and Google Analytics.
  • Hands-on experience with hospitality booking engines, channel managers, and OTA extranets.
  • Proficient in social media marketing, influencer collaborations, and brand storytelling.
  • Strong content writing and visual content skills preferred.
  • Knowledge of email platforms (Mailchimp, HubSpot, etc.) and CRM systems.
  • Excellent communication and project management skills.
  • Ability to work under pressure and manage multiple campaigns simultaneously.

Preferred Experience/Certifications:

  • Experience with hotel digital systems (e.g., SynXis, SiteMinder, TravelClick, or similar).
  • Google Ads and Analytics Certified.
  • Familiarity with hotel metasearch platforms (e.g., Google Hotel Ads, Trivago, Kayak).
  • Experience with luxury/lifestyle hotel marketing is a plus.

Job Type: Full-time

Pay: ₹35, ₹45,000.00 per month

Benefits:

  • Food provided

Work Location: In person

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