Brand Manager

2 weeks ago

Delhi Kolkata Mumbai NCR, India TalentAhead Full time ₹ 1,04,000 - ₹ 1,30,878 per year
  • Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
  • Understands & defines the brand identity & align all the brands plans accordingly
  • Coordinates with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand in keeping with the above identity.
  • Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.
  • Coordinates with R&D for product conceptualization, positioning, new product development etc.
  • Scans the business environment to explore options for revenue generation from new and existing customers
  • Develops and executes plans for brand extension. Develops annual plans and budgets for the brand.
  • Keeps track of all brand related expenditures vis--vis budgets.
  • Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions (with special emphasis on-the-ground activities).
  • Coordinates with internal & external media agencies for implementation of the Brands strategy.
  • Coordinates with other departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.
  • Ensures that the brand focus is maintained through media & PR activities.
  • Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.
  • Monitors, tracks & evaluates market & competitive dynamics.
  • Develops systems within brand teams which facilitates better MIS and synergy of operations
  • Assists in developing market entry strategy for previously untapped geographies based on market intelligence
  • Undertakes all market research for obtaining feedback on various aspects of the brand Monitors and tracks of performance of brand based on specified criteria.
  • Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.
  • Monitoring and analysing the Retail Audit for planning.
  • Ensures that the top-line & bottom-line objectives of the brand are strictly met.
  • Develops various schemes incentive / discount to increase the contribution of the brand. Negotiation with vendors for printing of POS materials and for the BTL activities.
  • Interacts with Brand teams regularly for understanding their needs in different areas (Systems, Operations, Brand Management) and ensures necessary actions
  • Ensures that the team is adequately trained in both functional and behavioural aspects on a regular basis
  • Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team.

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