Brand Manager

1 day ago

Delhi NCR, India Stonelam Surfaces Llp Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

Brand Leadership & Strategic Ownership

  • Lead the brand strategy and positioning for the Stonelam Facade vertical, ensuring alignment with overall business goals.
  • Drive innovative brand-building initiatives across ATL, BTL, digital, and on-ground channels.
  • Take complete ownership of marketing calendars, launch plans, and campaign execution.
  • Track brand performance and implement data-driven improvements.

2. Team & Stakeholder Management

  • Manage and mentor a team of Assistant Brand Managers / Marketing Executives, fostering a culture of creativity, accountability, and performance.
  • Collaborate closely with sales, design, product, and leadership teams to align on strategy and execution.
  • Serve as the key point of contact for agencies, vendors, and external partners.

3. Architect & Influencer Engagement

  • Conceptualize and lead architect-focused engagement programs from curated events to immersive experiences.
  • Build and sustain relationships with key architects, influencers, and design voices.
  • Represent the brand at industry events, exhibitions, and networking forums.

4. Media, PR & Content Oversight

  • Develop PR and media strategies with internal teams and external agencies.
  • Oversee storytelling and content creation across channels print, digital, and social.
  • Ensure brand messaging is consistent, aspirational, and aligned with Stonelams design ethos.

5. Retail & On-ground Activation

  • Drive retail visibility and in-store experience enhancements for the Kitchen range.
  • Work with the design and retail teams to create impactful product displays and demo experiences.

Preferred candidate profile

  • Bachelors degree in marketing, Business, Communication, or related field
  • 69 years of relevant experience in brand management, preferably in premium design, lifestyle, interiors, or consumer goods.
  • Proven track record in team management and cross-functional leadership.
  • Excellent communication, storytelling, and stakeholder management skills.
  • Deep understanding of branding, consumer behaviour, digital marketing, and media planning.

Highly organized, creative, and strategic thinker with a hands-on, execution-focused mindset.

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