Performance Marketing Manager

JOB DESCRIPTION Job Title:      PerformanceMarketing ManagerLocation:            Gurgaon, IndiaReportingto: Head of Performance MarketingLastRevised: Jan 2023 Client is a Singapore based digital marketing agency looking fora seasoned Performance Marketing Manager delivering repeatable success formid -to -large accounts in India and APAC region. The ideal candidate will beresponsible for managing, optimizing and scaling Performance marketingcampaigns across multiple channels to drive growth and revenue for clients. Theideal candidate possesses the ingredients of analytical skills, curiosity,attention to detail, knows 360 degree media planning and media strategy, butmost importantly is a self -starter and problem solver. Here's a detaileddescription on the key responsibilities - Key duties & responsibilities ●      Develop and executeperformance -driven digital marketing campaigns across Google Ads, Facebook Ads,and other platforms●      Planning(20%): Settingthe right goals, coming up with an appropriate media approach, preparing amedia plan and forecasting key deliverables●      Account Management(30%):Manage and maintain relationships with clients, understanding briefs, presentand get plans approved.●      Operational(10%):Collaborate with the ops & creative teams for ad copy, images, andvideos  to make sure campaigns launch ontime.●      Optimization(20%):Suggestions on ongoing optimization opportunities while the campaign is live●      Reporting andanalytics(15%) : Provide regular updates on campaign performance and identifyareas for improvement during and after the campaign. Skills & Experience required ●      4+ years of workexperience either in a reputed digital media agency or on the D2C brand.●      Extensive and hands -onsuccess of handling Paid Social, Programmatic, SEM, Amazon Ads.●      Strong analytical skillsand experience in translating data from analysis tools such as Google/Adobeanalytics into actionable insights.●      Handled major campaignswith exposure and knowledge of integrated campaigns including offline andonline media.●      Stay up -to -date with thelatest industry trends and technologies to ensure campaigns are at theforefront of the digital marketing landscape●      Excellent communicationskills, with the ability to present data -driven insights to clients●      Proven track record ofdriving growth and revenue through digital marketing campaigns●      Experience working in adigital marketing agency environment is a plus●      Strong proficiency inExcel, Google Analytics, and familiarity with other digital marketing toolslike SEMRush, SimilarWeb, Helium10●      Bachelors or above froman accredited university or college  SoftSkills●      Should be aself -starter, always keen to learn and proactive to assume responsibility.●      Have the ability tobreakdown complex ideas and explain in layman terms●      analytical thinker andapproaches problem solving with a commercial bent of mind. About Oplifi Oplifiis a digital amplification agency headquartered in Singapore. We see ourselvesas a challenger brand with a mission to bring the benefits of technology in thedigital media space to this part of the world. We see our work as connectingbrands with consumers by leveraging data, technology and creativity. Thecompany is six years old and has managed to establish an impressive roster ofclients in India. As part of our expansion initiative, we are looking for aDigital Media Manager based out of our Gurgaon office. Oplifiwas acquired by The Rainmaker Ventures in 2017 and now works in sync with thedigital agency Yaap Digital – which handles the creative, content, Influenceractivities for multiple clients. Key clients in India include UPI, RuPay, Nixi,GroupM, Dentsu and others. 3Reason to join Oplifi●      Work at "Great Place toWork" awarded agency,●      Free hand to createstructure and processes.●      Working with a proven,fast paced growing digital media agency, some of the biggest brands in theregion Here are a few questionsthat'll find yourself working on on this job -●      Why is there adifference between click numbers reported by media platforms and visit reportedon Analytics platforms?●      Why are sessionsreported in GA for branded Keywords higher than clicks?●      Why do Facebook reportconversions far more than Google Analytics?●      What is Non -bouncedVisit? How to improve cost per non - bounced visit?●      What is the best suitedattribution model for eCommerce business?●      What are the externalfactors responsible for bounce rates of the website?