
Creative Producer-Hindi
2 days ago
What Youll Do?
We are looking for a Creative Producer who understands the art and data of micro-drama storytelling. The ideal candidate will oversee the entire lifecycle of contentfrom sourcing the right stories to delivering final masterswhile ensuring speed, quality, and audience resonance.
Story & Content Development
- Identify and commission stories with strong micro-drama potential
- Adapt international story formats to suit Indian audiences
- Review scripts, suggest structuring for micro-drama pacing (short scenes, cliffhangers, sharp arcs, hooks)
Production Execution
- Own end-to-end execution: casting, auditions, look tests, shoot planning
- Supervise shoots to ensure alignment with creative vision, timelines, and platform format (mobile-first, vertical video, 9:16)
- Deliver shows within tight turnaround schedules without compromising quality
Team & Vendor Management
- Collaborate with writers, directors, casting agents, DOPs, and editors
- Negotiate budgets and manage production resources smartly
- Ensure technical aspects like camera, lighting, art, props meet creative and platform standards
Data-Driven Creative Thinking
- Monitor performance metrics both for shows & promos (views, engagement, retention)
- Should have familiar with the terms like: CAC, CPI, AWT, CTR etc for produced shows
- Use insights to make content decisions and influence future show directions
Platform & Genre Awareness
- Stay updated on global micro-drama trends (e.g., DramaBox, ReelShort etc)
- Track Indian competitor apps and trending genres/tropes
Who You Are ?
- 5+ years of experience in fiction production (TV, OTT, film, or micro-drama apps)
- Multilingual abilities (Hindi is mandatory)
- Strong knowledge of micro-drama storytelling style - tight pacing, hooks, cliffhangers
- Proven track record of executing end-to-end productions under fast timelines
- Creative mindset with strong visual storytelling instincts
- Ability to adapt screenplays for mobile-first audience behavior
- Good understanding of production tech (camera setups, lighting, basic editing flow)
- Strong ownership mindset, team leadership, and vendor management skills
- Familiarity with data dashboards / performance metrics to inform creative choices
- Awareness of Indian audience preferences, tropes, and cultural triggers
- Prior work on content for micro-drama apps/short-form vertical platforms
- Comfort with writing or story breakdowns is a plus
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