Media Lead

3 days ago


Gurgaon, Haryana, India Prismatix Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company:
Prismatix

Location:
Gurgaon, Haryana (Work from Office - 5 Days a Week)

Experience:
5 - 8 Years

Industry Background:
Mandatory prior experience in an
Ad Tech & Mobile Affiliate Network

Reporting To:
Senior Leadership

About Prismatix

is a Media Tech company based in India & UAE with teams in India, Indonesia, Philippines, The UAE & Thailand. We have expertise in using tech and media to drive engaging users on iOS & AOS APPs.

The Role: Mobile Performance & Affiliate Marketing Lead

As the Mobile Performance & Affiliate Marketing Lead, you will be the key driver of our mobile user acquisition and revenue growth through affiliate and performance-based channels. This is a hands-on role that requires a strategic thinker with a deep understanding of the mobile Ad-Tech ecosystem, strong negotiation skills, and proven leadership ability to manage and optimize campaigns for maximum return on investment (ROI). You will also be directly responsible for leading and mentoring a team of 3 to 4 people.

Key Responsibilities

Strategy & Performance Management

  • Develop and Execute Strategy:
    Formulate and execute comprehensive mobile performance and affiliate marketing strategies to achieve ambitious user acquisition, retention, and revenue goals (CPI, CPA, CPL, ROAS).
  • Campaign Optimization:
    Oversee the planning, execution, and optimization of all mobile performance campaigns across multiple networks, channels, and partners, ensuring consistent delivery on client KPIs.
  • Budget Ownership:
    Own and manage the performance marketing budget, allocating spend effectively across channels, and providing accurate forecasting and ROI analysis.
  • Data-Driven Insights:
    Analyze large datasets to identify trends, derive actionable insights, and continuously refine performance levers.

Ad-Tech, Tracking & Integrations (Technical Focus)

  • MMP Expertise (Must-Have):
    Must have hands-on experience working with and leveraging Mobile Measurement Partners (MMPs) such as
    AppsFlyer, Adjust, Branch, Kochava, Singular, AppMetrica
    , or similar platforms for campaign setup, reporting, and attribution.
  • Ad Serving Tools (Must-Have):
    Proven experience operating and managing campaigns within popular Ad Serving and Tracking platforms like
    Affise, Trackier, Swaarm, Offer18, FuseClick
    , or other proprietary AD-Tech tracking solutions.
  • API Traffic Management:
    Must have prior experience working with
    API traffic publishers
    and understanding the nuances of server-to-server tracking.
  • API Network Development (Added Advantage):
    Experience in
    building, integrating, or scaling an API network of traffic
    will be a significant advantage.

Affiliate & Partner Management

  • Relationship Building:
    Establish, nurture, and expand strong relationships with key mobile affiliate networks, media partners, direct publishers, and traffic sources.
  • Negotiation:
    Expertly negotiate competitive payout rates, campaign terms, and exclusive inventory to ensure maximum profitability and campaign quality.
  • Quality Assurance:
    Implement robust fraud detection and prevention measures to maintain campaign quality and channel integrity.

Team Leadership & Development

  • Team Management:
    Lead, mentor, and guide a small but growing team of
    2-3 performance/affiliate specialists
    , fostering a high-performance, data-driven, and collaborative team culture.
    Experience in handling a small team will be an added advantage.
  • Cross-Functional Collaboration:
    Work closely with the Product, Technology, Creative, and Sales teams to align marketing initiatives, integrate new features, and develop high-performing ad creatives and landing pages.

Required Qualifications & Skills

  • Experience:
    5 to 8 years
    of progressive experience in
    Mobile Performance Marketing and Affiliate Marketing.
  • Industry Expertise (Mandatory):
    Proven track record working directly within an
    Ad Tech, Mobile Affiliate Network, or Performance Marketing/Agency environment.
  • Technical Proficiency:
    Deep working knowledge of the required
    MMPs and Ad Serving/Tracking tools
    listed above.
  • Data & Analytics:
    Exceptional analytical skills, proficiency in
    Excel/Google Sheets
    , and experience in data visualization/reporting.
  • Leadership:
    Experience in handling and mentoring a small team is highly preferred.
  • Communication:
    Excellent verbal and written communication, presentation, and negotiation skills.
  • Work Style:
    Highly proactive, results-oriented, and comfortable in a fast-paced, data-driven environment.

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