Media Lead

Company:
Prismatix

Location:
Gurgaon, Haryana (Work from Office - 5 Days a Week)

Experience:
5 - 8 Years

Industry Background:
Mandatory prior experience in an
Ad Tech & Mobile Affiliate Network

Reporting To:
Senior Leadership

About Prismatix

is a Media Tech company based in India & UAE with teams in India, Indonesia, Philippines, The UAE & Thailand. We have expertise in using tech and media to drive engaging users on iOS & AOS APPs.

The Role: Mobile Performance & Affiliate Marketing Lead

As the Mobile Performance & Affiliate Marketing Lead, you will be the key driver of our mobile user acquisition and revenue growth through affiliate and performance-based channels. This is a hands-on role that requires a strategic thinker with a deep understanding of the mobile Ad-Tech ecosystem, strong negotiation skills, and proven leadership ability to manage and optimize campaigns for maximum return on investment (ROI). You will also be directly responsible for leading and mentoring a team of 3 to 4 people.

Key Responsibilities

Strategy & Performance Management

• Develop and Execute Strategy:
  Formulate and execute comprehensive mobile performance and affiliate marketing strategies to achieve ambitious user acquisition, retention, and revenue goals (CPI, CPA, CPL, ROAS).
• Campaign Optimization:
  Oversee the planning, execution, and optimization of all mobile performance campaigns across multiple networks, channels, and partners, ensuring consistent delivery on client KPIs.
• Budget Ownership:
  Own and manage the performance marketing budget, allocating spend effectively across channels, and providing accurate forecasting and ROI analysis.
• Data-Driven Insights:
  Analyze large datasets to identify trends, derive actionable insights, and continuously refine performance levers.

Ad-Tech, Tracking & Integrations (Technical Focus)

• MMP Expertise (Must-Have):
  Must have hands-on experience working with and leveraging Mobile Measurement Partners (MMPs) such as
  AppsFlyer, Adjust, Branch, Kochava, Singular, AppMetrica
  , or similar platforms for campaign setup, reporting, and attribution.
• Ad Serving Tools (Must-Have):
  Proven experience operating and managing campaigns within popular Ad Serving and Tracking platforms like
  Affise, Trackier, Swaarm, Offer18, FuseClick
  , or other proprietary AD-Tech tracking solutions.
• API Traffic Management:
  Must have prior experience working with
  API traffic publishers
  and understanding the nuances of server-to-server tracking.
• API Network Development (Added Advantage):
  Experience in
  building, integrating, or scaling an API network of traffic
  will be a significant advantage.

Affiliate & Partner Management

• Relationship Building:
  Establish, nurture, and expand strong relationships with key mobile affiliate networks, media partners, direct publishers, and traffic sources.
• Negotiation:
  Expertly negotiate competitive payout rates, campaign terms, and exclusive inventory to ensure maximum profitability and campaign quality.
• Quality Assurance:
  Implement robust fraud detection and prevention measures to maintain campaign quality and channel integrity.

Team Leadership & Development

• Team Management:
  Lead, mentor, and guide a small but growing team of
  2-3 performance/affiliate specialists
  , fostering a high-performance, data-driven, and collaborative team culture.
  Experience in handling a small team will be an added advantage.
• Cross-Functional Collaboration:
  Work closely with the Product, Technology, Creative, and Sales teams to align marketing initiatives, integrate new features, and develop high-performing ad creatives and landing pages.

Required Qualifications & Skills

• Experience:
  5 to 8 years
  of progressive experience in
  Mobile Performance Marketing and Affiliate Marketing.
• Industry Expertise (Mandatory):
  Proven track record working directly within an
  Ad Tech, Mobile Affiliate Network, or Performance Marketing/Agency environment.
• Technical Proficiency:
  Deep working knowledge of the required
  MMPs and Ad Serving/Tracking tools
  listed above.
• Data & Analytics:
  Exceptional analytical skills, proficiency in
  Excel/Google Sheets
  , and experience in data visualization/reporting.
• Leadership:
  Experience in handling and mentoring a small team is highly preferred.
• Communication:
  Excellent verbal and written communication, presentation, and negotiation skills.
• Work Style:
  Highly proactive, results-oriented, and comfortable in a fast-paced, data-driven environment.