Media Manager

3 days ago

Gurgaon, Haryana, India APPLE Full time ₹ 15,00,000 - ₹ 25,00,000 per year
Job Description

Summary

Posted: Sep 17, 2024
Weekly Hours: 40
Role Number:

Marcom is the creatively-led global team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

As Marcom's Media Manager, you will be responsible for working with the agency and Apples internal teams in the planning and execution across all media platforms. You will have an understanding of media nuances and creative best practices in order to help drive strategy and measure success.

Description

You will be the Media expert within the team who will collaborate closely with Worldwide (WW) Marcom and agency partners to launch new campaigns. Your responsibilities will include:

  • Advertising media lead for planning, production and execution of campaigns and programs. This goes beyond traditional media as Apple looks to build a deeper level of cultural relevance.
  • Manage media budgets and feed into the quarterly planning process.
  • Work closely with the Advertising team across campaigns, as together, you will support the cross-functional teams on product and brand campaigns throughout the year.
  • Support and help sustain an efficient engagement model and relationship with the media agency.
  • Able to strategically connect media and other platform drivers to have a comprehensive assessment of campaign performance.
  • Support the creative development process, contributing media insights to guide creative concepts to execution, and through this, be a key partner for Advertising, Planning and the Creative team.
  • Establish KPIs for campaigns to track performance and input into ongoing campaign development and planning.
  • Be an expert in digital media and how Apple can reach new audiences via social and digital.
  • Continuous evaluation of advertising workflow, processes and staff structure to ensure quality, timely and efficient delivery of Apple campaigns.
Minimum Qualifications
  • 10 years of experience in a marketing/advertising agency or in-house marketing communications organization.
  • Experience in crafting, executing and reporting digital media campaigns.
Preferred Qualifications
  • The ability to judge creativity and to understand Apples tone of voice and guidelines, in order to give constructive creative feedback to the agency.
  • The skills to lead project development discussions.
  • Outstanding media knowledge (broadcast, outdoor, print and digital).
  • Strong focus on digital and knowledge of social platforms.
  • Familiarity with campaign evaluation metrics and media buying.
  • A passion for the brand.
  • Leadership qualities and project management skills.
  • The aptitude to learn new processes and technology quickly.
  • Should be able to work well and collaborate with others.
  • The ability to prioritize and work quickly and efficiently within very tight time frames.
  • Excellent written and verbal communication skills.

Locations: Gurugram, Haryana, India

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