Chief Marketing Officer

1 week ago

Ahmedabad, Gujarat, India Virtual Building Studio Inc Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year

Job Title: Chief Marketing Officer (CMO)Location: Ahmedabad (On-Site)Market Focus: United States Company:Virtual Building Studio Website: About Virtual Building Studio (VBS)Virtual Building Studio (VBS) is a global BIM outsourcing and engineering services company serving architects, contractors, surveyors, and engineers across the United States.We specialize in:• Architecture (Dedicated Resource Model)• Scan-to-BIM (S2B)• MEPF Coordination & BIM With 200+ production team members in India, we aim to be the #1 BIM outsourcing partner for the US market.We are targeting ₹100 CR revenue in FY 2026–27, and the CMO role is critical to achieve this vision.Role Overview:We are hiring a data-driven, growth-focused Chief Marketing Officer (CMO) who will build and scale the end-to-end marketing engine responsible for:• Multi-channel demand generation• Inbound growth• ABM (Tier 1 & 2)• SEO + Paid Ads• Content + Sales Enablement• CRM + Analytics• AI-driven marketing• Full-funnel GTM strategy Your mission:Drive ₹50–60 CR pipeline contribution to support VBS reaching ₹100 CR+.Key Responsibilities:1. Demand Generation & Pipeline Ownership• Own 50–60% of revenue pipeline• Build TOFU/MOFU/BOFU funnels• Improve inbound acquisition• Reduce CAC, improve SQL rate2. Account-Based Marketing (ABM)• Build Tier 1 and Tier 2 ABM waves• Deploy multi-stakeholder engagement plans• Create personalized content packs3. Performance & Growth Marketing• Manage LinkedIn Ads + Google Ads• Optimize CTRs, conversions, ROAS• Scale search + retargeting campaigns4. SEO & Content Leadership• Create keyword clusters• Manage content calendar (blogs, videos, case studies, webinars)• Build high-quality lead magnets5. Website & Conversion Optimization• Improve website conversion rate (2% → 5%)• Oversee LP design, analytics & CRO6. Marketing Operations & Analytics• Own GA4, Tag Manager, Zoho CRM/Campaigns• Build weekly funnel dashboards• Maintain attribution accuracy7. Sales Alignment• Work closely with VP Sales• Ensure frictionless MQL → SQL workflow• Build sales enablement assets 8. Leadership & Team Building• Lead a team of SEO, PPC, content, ABM, creative, and ops• Manage agencies & freelancers• Build a high-performance culture8. Required Experience Mandatory:• 10–15 years in B2B marketing• 5+ years leading demand generation• US market experience (AEC/BIM preferred)• Hands-on with ads, SEO, ABM, CRM• Managed ₹5–10 CR yearly marketing budget• Experience scaling pipeline in fast-growth companies Non-negotiable competencies:• Pipeline ownership > not just leads• Evidence of real ABM campaigns• Strong analytics, CAC, CPL, SQL understanding• Leadership across cross-functional teams ________________________________________9. Qualities We Seek• Strategic + execution balance• Analytical and metric-driven• US buyer psychology understanding• High clarity of thought• Fast decision maker• Team player• Ownership mindset

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