Digital Marketing and Admissions

6 days ago

Najafgarh, Delhi, India KR Mangalam School Full time ₹ 6,00,000 - ₹ 18,00,000 per year
KR Mangalam GroupJob Description – Digital Marketing & Admissions

Position: Digital Marketing & Admissions (KR Mangalam Schools)

Location: Mehrauli, New Delhi

Employment Type: Full-Time

Experience: Minimum 4+ years (EdTech or K-12 sector preferred)

Introduction

KR Mangalam Group is seeking a dynamic and results-driven professional to lead digital marketing and admissions initiatives for its network of schools. This role is ideal for someone with a strong background in performance marketing, CRM, and lead management — and now increasingly, content marketing. The candidate will play a key role in driving enrollment growth through strategic campaigns, storytelling, and effective funnel management.

Key ResponsibilitiesLead Generation & Campaign Management

· Drive lead generation through paid ads, vendors, and in-house datasets

· Plan monthly budgets, target setting, and keyword strategies

· Monitor campaign performance and optimize in real-time

· Coordinate with vendors and review their output regularly

Content Marketing

· Develop and execute a parent-focused content strategy

· Oversee creation of website content, blog posts, landing pages, emailers, and digital ads

· Align storytelling with school brand, academic outcomes, and parent aspirations

Lead Nurturing & CRM

· Design automated communication journeys (email, SMS, WhatsApp)

· Track and improve engagement across applicant stages

· Work closely with CRM and call center teams to enhance admissions efficiency

Website & Social Media

· Keep school websites updated with relevant content, visuals, and event highlights

· Coordinate with agencies for daily posts and campaigns across platforms

· Ensure timely promotion of national/international days and school events

Counselor Productivity

· Monitor counselor performance across schools

· Support and motivate them to drive more admissions

· Daily follow-ups, reporting, and intervention where required

Branding & Collaterals

· Maintain brand consistency across all media

· Manage brochures, event branding, admission kits, and promotional material

· Plan and supervise photoshoots, video content, and print campaigns

Required Skills

· Google Ads, Meta Ads, SEO/SEM

· Content planning and execution

· CRM systems and marketing automation

· Team coordination and vendor management

· Strong analytical and communication skills

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