Admissions Head

Job Summary

Asia Pacific Institute of Management (AIM), New Delhi, one of India's premier management institutes, is seeking a dynamic and results-driven
Admission Head
to lead its Admissions Department. The Admission Head will be responsible for strategizing, driving, and executing admission initiatives to achieve enrollment targets for AIM's flagship MBA & PGDM programs. The role requires a leader with proven expertise in admissions management, deep knowledge of the education sector, strong command over CRM systems, and digital marketing integration.

This role blends leadership, strategic planning, and digital-first thinking to ensure AIM continues to attract, engage, and enroll high-potential students while delivering a seamless applicant experience.

Key Responsibilities
1. Strategic Planning & Execution

• Develop and execute admissions strategies for MBA & PGDM programs to consistently meet enrollment targets.
• Conduct detailed market research and competitor benchmarking to identify opportunities and risks.
• Define short-term and long-term admissions goals aligned with AIM's vision and growth plans.
• Integrate data-driven insights from CRM systems into decision-making and campaign optimization.

2. Leadership & Team Management

• Lead, mentor, and motivate a team of counselors and coordinators to deliver exceptional results.
• Provide structured training programs on admissions counseling, CRM usage, and digital tools.
• Foster a high-performance culture with accountability for individual and team KPIs.

3. Admissions Process Management

• Oversee and continuously refine the end-to-end admissions process, ensuring efficiency and a student-centric experience.
• Leverage CRM platforms to manage the admissions funnel, monitor lead scoring, and optimize conversion ratios.
• Standardize admission policies, documentation, and compliance procedures.

4. Collaboration & Cross-Functional Integration

• Partner with the marketing team to design digital-first campaigns (Google, Meta, WhatsApp automation, email marketing) that generate high-quality leads.
• Work with academic teams to align program positioning and admissions criteria.
• Strengthen relationships with schools, colleges, and feeder institutions.

5. Outreach, Events & Partnerships

• Represent AIM at education fairs, webinars, open houses, and industry events.
• Organize campus tours, counselor workshops, and promotional activities to drive applications.
• Build strong networks with educational consultants, agencies, and AIM's alumni community.

6. Reporting & Analytics

• Use CRM dashboards to track, analyze, and report on admissions performance across the funnel.
• Present periodic MIS reports to senior management highlighting achievements, gaps, and opportunities.
• Translate insights into actionable strategies for higher conversion and ROI.

7. Compliance & Standards

• Ensure adherence to AIM's admission policies, AICTE/UGC norms, and regulatory requirements.
• Safeguard confidentiality and integrity of applicant data at all times.

Required Qualifications

• Master's degree in Business Administration, Education Management, or related field.
• 8+ years of experience in admissions/education management, with at least 3 years in a leadership role.
• Demonstrated success in achieving enrollment targets in higher education.
• Proficiency in CRM platforms (LeadSquared, Salesforce, Zoho, or equivalent) and strong digital orientation.
• Excellent leadership, communication, and interpersonal skills.

Preferred Skills

• Strong understanding of higher education industry and competitive landscape.
• Ability to integrate digital marketing with admissions (Google Ads, Meta, SEO/SEM, automation).
• Financial acumen with experience in admissions budgeting and ROI tracking.
• High emotional intelligence with proven team-building and negotiation skills.

Perks & Benefits

• Competitive salary and performance-linked incentives.
• Opportunity to lead admissions at a top-ranked B-School in Delhi NCR.
• Dynamic, digitally forward, and collaborative work culture.
• Continuous professional development and leadership opportunities.