Social Media and Brand Communication Manager

3 days ago

Greater Chennai Area, India Prodapt Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Overview
About the Role
Prodapt is looking for a creative and experienced Social Media & Brand Communications Manager. If you are creative, passionate about creating content, can execute well on concepts, and and can juggle ideation, storytelling, and execution of social campaigns, we want you.

You will be responsible for crafting engaging, high-impact content that reflects Prodapt's brand and amplifies our culture, people, and purpose across platforms. Collaborating closely with the design and production team, HR, and leadership teams, you will manage a full-fledged social media calendar that keeps audiences informed and engaged.

This role is perfect for someone who thrives on creating content, understands the nuances of digital storytelling, and has the agility to adapt to new trends and opportunities

Responsibilities
Key Responsibilities
Social Media Strategy & Calendar Management

  • Develop and manage a comprehensive social media content calendar across platforms (LinkedIn, Instagram, Twitter, Facebook, YouTube, etc.).
  • Create platform-specific strategies to drive engagement, awareness, and thought leadership while maintaining Prodapt's brand tone

Content Ideation & Creation

  • Conceptualize and create content for posts, reels, videos, carousels, stories, and campaigns that engage employees, potential talent, and industry audiences.
  • Write crisp, impactful, and creative copy for social media, ensuring consistency in tone, messaging, and storytelling.
  • Partner with the design team to bring ideas to life with compelling visuals, animations, and videos.
  • Leverage employee-generated content, leadership insights, and organizational milestones to tell engaging stories.

Campaign Execution

  • Plan and execute social media campaigns for events, employer branding, awards, culture showcases, leadership spotlights, and talent initiatives.
  • Introduce trending formats (memes, reels, short videos, podcasts) to make content relatable and shareable.

Collaboration & Coordination

  • Collaborate closely with HR, Talent Acquisition, Design, and Internal Comms teams to co-create campaigns and ensure alignment with Prodapt's goals.
  • Manage communication with stakeholders to source content ideas, approvals, and feedback.

Performance Monitoring & Optimization

  • Track and analyze social media performance metrics to review impact.
  • Provide monthly performance reports with actionable insights to optimize future campaigns.
  • Stay updated on trends, tools, and algorithm changes to refine strategies and ensure growth across platforms.

Requirements

  • Experience: 5 to 8 years in social media/content roles at a Social media/ digital agency or a technology company, managing end-to-end social media content creation and publishing.

  • Skills:

  • Writing and storytelling skills with a flair for creativity and brevity.

  • Strong knowledge of social media platforms, trends, and content formats.
  • Proven experience developing and executing social media calendars and campaigns.
  • Basic proficiency in tools like Canva or similar tools for quick content creation.

  • Understanding of analytics tools to track and optimize performance (LinkedIn Insights, Instagram Analytics, etc.).

  • Attributes:

  • Strong on planning and actual execution

  • A creative mindset
  • Strong project management skills to juggle multiple priorities and deliver high-quality work on time.
  • Ability to collaborate and communicate effectively across teams.
  • A pulse on social trends, pop culture, and audience behavior to keep content fresh and engaging.

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