Manager Social Media
3 days ago
Role Description:
Are you a savvy, goal-driven marketer who understands the nuances of today's top social media channels when it comes to content, engagement, and audience expectations? Do you have a proven track record for writing crisp, catchy copy that engages your audience and drives traffic?
Simplilearn is seeking a Manager - Social Media to join our team of more than 1000+ global employees to lead the social media team, manage social media campaigns and partner with our marketing team to execute content strategies across Instagram, LinkedIn, Twitter, Facebook, and other social communities. Join a fast-paced, creative, collaborative environment of marketers with a huge variety of expertise, where you'll have the flexibility to put your campaign ideas to work to help grow our brand recognition around the world.
What you'll do:
- Lead and manage the social media marketing team
- Create and implement social media strategy to align with business goals
- Maintain a social media calendar and relevant creative and engagement activity on all social accounts
- Write crisp, clean and engaging social copy to promote new and existing content
- Ideate and execute moment marketing and topical campaigns
- Collaborate with the design and video teams to produce high-quality creative graphics, GIFs and videos that are on-brand and follow company style guidelines
- Partner with PR, SEO, Content Marketing, and other related teams to streamline tasks and communicate effectively
- Monitor and analyze current social/digital trends including regular competitor analysis
- Respond to engagement-driven user comments creatively and notify ORM team of any feedback or complaints across all social channels
- Keep pace with social media and internet marketing industry trends and developments
- Maintain social media reporting on a weekly/monthly basis and send out updates and insights to the management team
Desired Profile:
- Degree in Marketing, Mass Communication, Advertising, Journalism or related field
- Demonstrable 3-6 years of social media experience and strong knowledge of the social media landscape
- Strong portfolio of creative, advertising, social media or brand marketing work
- Passion for creating social-first content, with a proven ability to think strategically about creative content and implement on a tactical level
- Strong written and verbal English communication skills
- Experience with a social publishing tool such as Hootsuite, Buffer, etc.
- Understanding of digital marketing best practices, including content management, brand voice, buyers' journey and customer personas
- Familiarity running paid campaigns on Facebook, LinkedIn and Twitter
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