Social Media Manager
1 week ago
About Zolo
Zolo is India's largest co-living and managed accommodation platform, present across multiple cities with verticals like Co-living, Hostels, Student Housing, and Vacations.
At Zolo, our community thrives on connection and creativity — and social media is at the heart of that story.
What You'll Do
- Own and lead Zolo's social media strategy across platforms (Instagram, YouTube, LinkedIn,
- Build and scale Zolo's online brand voice through content, campaigns, and storytelling.
- Plan and execute content calendars, trending campaigns, and engagement activities.
- Collaborate with design, video, and community teams to ensure consistent brand identity.
- Track analytics, boost performance through paid campaigns, and optimize content strategy.
- Stay on top of trends, memes, and youth culture to keep Zolo's digital presence fresh and engaging.
What We're Looking For
Education:
- Bachelor's degree in Mass Communication, Marketing, Journalism, or related fields.
- MBA/PG in Marketing/Communications preferred but not mandatory.
Skills & Experience:
- 3–6 years of experience managing social media for youth-first, lifestyle, or digital-first brands.
- Proven ability to grow and manage large social handles (Instagram, YouTube, LinkedIn).
- Strong copywriting, scripting, and creative storytelling skills.
- Working knowledge of paid ads, campaign optimization, and analytics.
- Team leadership experience with designers, video editors, or content interns.
Traits:
- Creative thinker with a pulse on youth and Gen Z trends.
- Data-driven mindset with strong ownership and accountability.
- Excellent communication and presentation skills.
- Collaborative, organized, and proactive in execution.
Why Join Us?
- End-to-end ownership of a central brand voice with real creative freedom.
- Work closely with leadership and community teams to shape Zolo's brand identity.
- Fast-track career growth toward Head of Social Media / Digital Marketing Lead roles.
- Be part of a brand that speaks directly to India's youth and student ecosystem.
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