Education Sales Manager – North India

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Job Title: Education Sales Manager – North India

Location: Delhi NCR

Reporting to:-  Head of Sales, India

Employment:-  Full time / Permanent

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Primary Job Purpose

• Responsible for proactively owning the British Safety Council's (BSC) commercial performance and brand reputation for its Education business in North India, which includes BSC Certified & Accredited (IOSH/NEBOSH/IEMA) Training Programs and Digital Learning Modules.
• This is a hunter role focused on new client acquisition across corporate and industrial sectors, engaging HSE and L&D teams at both corporate and plant/site levels. Over time, the incumbent is expected to build and manage their own client portfolio, while continuing to drive new sales.
• Target customers include organisations across Manufacturing – Chemical, Pharma, Auto, Metals, etc., Real Estate, Construction, Petrochemicals, Oil & Gas, Pharmaceuticals, and other sectors prioritizing occupational healthy & safety, environmental sustainability, wellbeing and development.

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Brief Description of Tasks

Responsibilities

Commercial / Sales Performance

• Achieve revenue targets for Education business across training formats and digital offerings, at agreed contribution margins.
• Build and maintain a qualified, moving pipeline of ₹ 3 Cr+ at any point in time.
• Over time develop a portfolio and drive growth through strategic development of existing accounts alongside continuous new client acquisition.
• Prepare and execute structured business development plans for products, sectors, and regions.

Lead Generation & Client Acquisition

• Hunt for new clients using direct (calls, meetings) and indirect (networking, referrals) methods.
• Target both HSE and L&D teams across corporate HQs and plant/site levels.
• Present high-impact solutions aligned to client training needs.
• Position BSC's training and digital learning modules as value-driven, scalable solutions.
• Identify and win high-potential accounts through tendering and strategic outreach.

Strategic Relationship Management

• Build deep understanding of each client's learning journeys, industry trends, and competitor landscape.
• Enter and expand presence in accounts currently working with competing education providers.
• Develop lasting relationships across client hierarchies to increase share of wallet.
• Collaborate with internal delivery, product, and support teams to ensure a seamless client experience.

Sales Process & CRM Management

• Maintain high-quality sales pipeline and opportunity tracking in Salesforce CRM.
• Lead consistent forecasting and pipeline hygiene with minimal variance in targets.
• Follow structured sales processes from prospecting to closure.
• Represent British Safety Council with professionalism and brand integrity in all interactions.

Domain Knowledge & Capability Building

• Continuously develop domain knowledge in safety, learning, compliance, and digital transformation in L&D.
• Stay updated on BSC's training portfolio, learning technologies, and regulatory developments.
• Leverage knowledge to consult, upsell, and advise clients on integrated education strategies.
• Participate in training sessions, self-learning, and team knowledge sharing.

Health & Safety

Understand and execute your health and safety responsibilities in line with management objectives. Regularly review your competence and development needs with your manager.

Skills & Qualifications

• MBA/PGDM or equivalent post-graduation is preferred
• Excellent communication (verbal and written)
• Strong presentation, negotiation, and interpersonal skills
• Highly organised with the ability to prioritise tasks
• Proficient in CRM tools (preferably Salesforce)
• Ability to build strong client and internal stakeholder relationships

Experience

• Minimum 7 years in B2B Training Sales
• Proven success in education/training sales or similar knowledge-based services
• Demonstrated ability to acquire new business and scale client relationships
• Experience selling to multiple functions within client organisations and/or L&D teams in industrial and corporate setups
• History of meeting/exceeding sales targets through structured sales processes

Behavioural Competence

• Professional, credible, and commercially focused
• Strong business judgment and strategic mindset
• Data-driven, target-oriented, and self-motivated
• Aligned with the British Safety Council's behavioural framework

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