Area Sales Manager
1 day ago
A growth-focused company operating in the Office & School Stationery and Consumables sector, distributing branded products across retail, institutional and wholesale channels. We partner with dealers, distributors and institutional buyers to drive market share, in highly competitive regional markets.
Primary, best-performing standardized title: Area Sales Manager
Location: Pan‑India (On-site, field sales role)
Role & Responsibilities- Own assigned territory P&L: plan and execute sales initiatives to achieve monthly, quarterly and annual revenue targets for stationery products.
- Build and manage relationships with distributors, modern trade, retailers, and institutional buyers to expand distribution and improve product availability.
- Drive trade-promotions and in-store merchandising activities to increase visibility, conversion and SKU productivity across channel partners.
- Implement route-to-market strategies: territory mapping, call planning, and retail coverage optimization to maximise reach and reduce stock-outs.
- Monitor market trends, competitor activity and customer feedback; translate insights into actionable plans with Marketing and Supply Chain teams.
- Maintain accurate sales pipeline and forecasts in CRM; own collection follow-ups and ensure timely order fulfilment coordination with operations.
Must-Have
- Territory Management
- Key Account Management
- Distributor Management
- Channel Sales
- Trade Marketing
- CRM (Salesforce)
- Sales Forecasting
- Retail Merchandising
Preferred
- Experience with modern trade & institutional sales
- Familiarity with stationery/CPG product categories
- Working knowledge of distributor credit management
Experience & Qualifications
- Proven field sales experience in territory/channel roles—preferably in stationery, FMCG or distributorship businesses.
- Comfortable with extensive travel, on-ground customer interactions and hands-on retail execution.
- Performance-driven incentives and realistic territory growth targets aligned with business expansion.
- Field-first culture with direct collaboration across Sales, Marketing and Operations teams.
- Opportunity to grow into regional leadership roles in a scaling distribution network.
We are seeking a commercially minded, execution-focused Area Sales Manager who thrives in high-mobility field roles, can build strong channel partnerships, and deliver consistent revenue growth across assigned territories. If you have a proven track record in distributor and retail management within stationery or adjacent CPG categories, we want to hear from you.
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