F&V Manager

5 days ago


Mohali, Punjab, India Kisan Window Full time ₹ 3,60,000 - ₹ 4,80,000 per year

About the Role

The F&V Manager will oversee the end-to-end operations of the Fruits & Vegetables category, ensuring consistent supply, high product quality, effective vendor management, and attractive in-store presentation. This role is crucial for driving category sales, reducing wastage, and enhancing customer satisfaction.

Key Responsibilities

  • Procurement & Sourcing
  • Identify, evaluate, and onboard vendors/farmers for regular supply.
  • Negotiate prices, credit terms, and quality standards.
  • Ensure cost-effective sourcing while maintaining margins.
  • Quality & Inventory Management
  • Monitor freshness, grading, and quality of all fruits & vegetables.
  • Implement FIFO (First In, First Out) practices to reduce shrinkage and wastage.
  • Maintain optimum stock levels to avoid understocking/overstocking.
  • Store Operations & Display
  • Ensure proper handling, storage, and hygiene of F&V sections.
  • Implement attractive displays to maximize visibility and sales.
  • Train store staff on handling, sorting, and merchandising of produce.
  • Sales & Customer Experience
  • Drive sales through promotions, offers, and cross-selling.
  • Address customer feedback and ensure high satisfaction levels.
  • Track category performance and take corrective actions.
  • Data & Reporting
  • Prepare daily/weekly MIS reports on sales, wastage, and margins.
  • Analyze trends and recommend assortment planning.
  • Monitor competitor pricing and market trends.

Qualifications & Skills

  • Bachelor's degree in Agriculture, Food Technology, Supply Chain, or related field.
  • 4–7 years of experience in F&V retail operations, category management, or supply chain.
  • Strong vendor management and negotiation skills.
  • Knowledge of perishable inventory management & cold chain handling.
  • Good analytical, leadership, and communication skills.

Key Performance Indicators (KPIs)

  • Reduction in wastage %
  • Increase in sales & margins of F&V category
  • Vendor reliability & fulfillment rate
  • Customer satisfaction score for F&V section
  • Display & hygiene audit scores

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Work Location: In person


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