Product Manager- Social Media

3 days ago

Bengaluru, Karnataka, India Zoca Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About The Role
We're looking for a
Product Manager – Social Media
to lead the development and optimization of products and features that power our social media ecosystem. You'll work at the intersection of
product, growth, and content
, building tools and systems that enhance engagement, performance, and user experience across social platforms.

We are looking someone who understands how
social media, data, and product thinking
come together to drive measurable business outcomes.

Key Responsibilities

  • Define the product roadmap for social media-led growth, engagement, and analytics.
  • Work closely with design, engineering, growth, and marketing teams to conceptualize, build, and launch features.
  • Identify opportunities to improve social content performance, virality, and user engagement.
  • Collaborate with the growth and creative teams to build internal tools, dashboards, and automation systems for campaign management and performance tracking.
  • Conduct user research, analyze data, and translate insights into product improvements.
  • Own the end-to-end lifecycle — from ideation to launch and post-launch iteration.
  • Stay updated with trends across Meta, LinkedIn, YouTube, TikTok, and emerging social platforms to identify new opportunities.
  • Drive metrics such as engagement, retention, reach, and conversion through product interventions.

Qualifications & Skills

  • 3–5 years of experience in product management, preferably in social media, growth, or creator-focused products.
  • Strong understanding of social media algorithms, engagement levers, and platform APIs.
  • Experience working cross-functionally with design, data, and engineering teams.
  • Analytical mindset — proficiency with Mixpanel, GA4, or SQL preferred.
  • Ability to turn insights into product hypotheses and measurable experiments.
  • Excellent communication and stakeholder management skills.
  • Prior experience in AdTech, content, or creator economy domains is a plus.

Why Join Us

  • Work on cutting-edge social media products shaping how brands grow online.
  • Collaborate with a fast-moving, creative, and data-driven team.
  • Get ownership from day one — influence product vision and impact at scale.
  • Opportunity to grow into a Senior Product Manager / Growth Product Lead as the org scales.

Skills: social media,data,features

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