Manager - Social Media

4 days ago

Bengaluru, Karnataka, India Meeraq Full time ₹ 12,00,000 - ₹ 24,00,000 per year

We are seeking a creative, strategic, and data-driven Social Media Manager to lead our online presence and build a thriving community.

The ideal candidate will be passionate about social media, possess a deep understanding of current trends, and have a proven track record of developing and executing successful social media campaigns.

You will be responsible for crafting engaging content, fostering online communities, and driving brand awareness across various social platforms.

Responsibilities:

Strategy Development:

  • Develop and implement comprehensive social media strategies aligned with business goals.

  • Conduct thorough audience research and competitive analysis to identify opportunities.

  • Establish and maintain a consistent brand voice and visual identity across all social channels.

Content Creation and Curation:

  • Create engaging and relevant content, including text, images, videos, and live streams.

  • Develop and manage a content calendar to ensure consistent posting schedules.

  • Curate user-generated content and industry-relevant articles to enhance engagement.

  • Editing video and photo content.

Community Management:

  • Monitor and engage with online communities, responding to comments and messages promptly.

  • Foster positive relationships with followers and influencers.

  • Manage online reputation and address any negative feedback or comments.

Campaign Management:

  • Plan and execute social media campaigns to promote products, services, and events.

  • Manage paid social media advertising campaigns, including budget allocation and performance tracking.

  • Collaborate with marketing and sales teams to align social media efforts with overall marketing initiatives.

Analytics and Reporting:

  • Track and analyze social media metrics to measure campaign effectiveness.

  • Generate regular reports on social media performance, providing insights and recommendations for improvement.

  • Utilize social listening tools to monitor brand mentions and industry trends.

Trend Monitoring:

  • Stay up-to-date with the latest social media trends, tools, and best practices.

  • Identify and capitalize on emerging social media platforms and technologies.

  • Stay up to date with the latest social media algorithim changes.

Qualifications:

  • Bachelor's /master's degree in Marketing, Communications, or a related field.

  • Proven experience as a Social Media Manager or similar role.

  • Strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.

  • Excellent written and verbal communication skills.

  • Proficiency in social media management tools and analytics platforms.

  • Strong creative and visual skills.

  • Ability to work independently and as part of a team.

  • Knowledge of SEO

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