Head - Product and Marketing || Aftermarket || Pune
5 days ago
Role & responsibilities
Strategic Marketing & Business Growth
• Define and implement marketing and business development strategies aligned with
corporate vision and growth objectives.
• Drive market expansion initiatives in domestic and international markets, identifying new
business opportunities, channels, and partnerships.
• Develop and execute product positioning, pricing, and go-to-market strategies to support
new product launches.
• Monitor industry trends and recommend proactive strategies.
Sales & Customer Development
• Lead B2B sales strategies targeting OEMs, Tier-1 suppliers, and aftermarket networks.
• Build and nurture strategic alliances with distributors, dealers, and channel partners for
deeper market penetration.
• Oversee key account management, ensuring strong relationships with strategic customers
and retention of long-term partnerships.
• Support the sales organization with campaigns, presentations, proposals, and strategic
engagements to secure large projects.
Brand & Corporate Communication
• Strengthen the corporate brand identity at domestic and global levels.
• Represent the company at industry events, trade fairs, and associations.
• Drive employer branding initiatives to position the company as a preferred workplace for
top industry talent.
• Oversee corporate communication, digital marketing, media, and PR strategies.
Supply Chain & Product Strategy (Value Chain)
• Provide leadership in demand planning, channel management, and product lifecycle
management.
• Partner with procurement, manufacturing, and R&D to ensure customer-focused product
and supply chain strategies.
• Implement cost-optimization strategies while maintaining customer service levels.
Leadership & Team Development
• Lead a high-performing marketing, sales, and business development team.
• Mentor and groom future leaders, ensuring succession planning.
• Foster collaboration across cross-functional teams (sales, supply chain, R&D, finance)
Interested Candidates can reach me out directly
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