Influencer Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India PeopleGene Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About the Role:

 Campaign Execution: Perfectly execute campaigns across multiple micro and nano influencers to create viral content.

 Influencer Identification & Vetting: Research and identify a pipeline of micro and nano-influencers who align with brand values and target audience.

 Outreach & Negotiation: Initiate contact, build strong relationships, and negotiate fair commercial terms with creators, including deliverables and usage rights.

 Creative Briefing: Develop detailed and compelling creative briefs to guide influencers in producing high-quality, authentic content that resonates with their audience and tells our brand story.

 Project Management: Manage the campaign lifecycle, including scheduling, content review, and ensuring all deliverables are submitted on time.

 Performance Analysis: Track and analyze key campaign metrics (e.g., reach, engagement rate, conversions) to measure ROI and inform future strategies.

 Community Building: Act as the voice of the brand in a two-way dialogue with creators and a key player in building a community of loyal brand advocates.

Good to have:

 Exceptional negotiation and communication skills, with the ability to build rapport quickly.

 Deep understanding of social media platforms, algorithms, and content trends, especially on Instagram and TikTok.

 Creative and strategic thinker who can turn a campaign idea into a tangible, viral-worthy execution.

 Passion for the derma cosmetics industry.

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