Influencer Marketing Manager

9 hours ago

Mumbai, Maharashtra, India 4ad6ddbe-d1e7-4dc5-a8e0-d7172cc58c55 Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Influencer Marketing Manager

About us:

IGP is a global gifting platform that helps people celebrate every moment big or small through thoughtful gifts, cakes, flowers, and curated hampers. From birthdays and anniversaries to everyday surprises, we make it easy to create meaningful moments that matter. With 30-minutes delivery, IGP is pioneering quick commerce for celebrations and redefining how the world celebrates connections. Our focus on innovation, curation, and seamless experiences helps people stay closer, no matter where they are.

About the Role:

We are looking for a dynamic Influencer Marketing Manager to lead our influencer-driven strategy across platforms, with a strong focus on performance, creativity, and brand amplification. The ideal candidate has a deep understanding of influencer ecosystems, is comfortable working with creators across tiers and regions, and can balance brand-building with measurable outcomes. Experience or interest in scaling influencer marketing in international markets like Dubai and the wider GCC is a plus.

Key Responsibilities:

  • Drive YouTube influencer partnerships, including long-form content collaborations.
  • Build and expand the regional influencer charter to strengthen local brand presence in India and in the GCC.
  • Manage influencers as a performance channel with a focus on affiliates, ROAS-driven campaigns, and measurable impact.
  • Execute brand collaborations, co-created collections, and curated influencer shops.
  • Develop and run influencer-led IPs and seasonal properties that drive awareness and engagement.
  • Set up and manage PR engines, barter deals, and influencer giveaways.
  • Create scripting frameworks to ensure influencer collab assets are repurposable for ads
  • Collaborate with cross-functional teams (brand, performance marketing, PR) to align influencer activities with larger business goals.

What We're Looking For:

  • 3–4 years of experience in influencer marketing, preferably with experience in both brand-building and performance-driven campaigns.
  • Strong network and understanding of the influencer ecosystem across India & GCC.
  • Proven experience in negotiating, structuring, and scaling influencer partnerships.
  • Ability to think creatively while staying focused on measurable business outcomes.
  • Excellent communication and relationship-building skills.
  • Strong project management skills to handle multiple influencer campaigns simultaneously.

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