General Manager

Position title: Manager - Marketing & Communication Date prepared:

Reports to: Brand Director

Education: Postgraduate in Luxury Brand Management/Marketing or MBA in Marketing & Communication from a reputed Institute.

Experience: 7+ years

Experience in the Luxury Industry, like High-end Furniture & Interior Design companies/ Architects & Interior Designers / Ultra Luxury Brands. Job Location: Jaipur

About the Company:

Trunks company established in 2011, explores an unparallel realm in the world of Trunk making. Our story of passion, perseverance and creative expression is inspired by our roots & cultural heritage, defying conventional imagination, thus establishing an industry of our own.

Since inception we have been encapsulating emotions and passions those of aficionados, collectors and travelers through meticulously handcrafted concept Trunks for travel, games, bars and more.

Website:

LinkedIn: Trunks Company: My Company | LinkedIn

Instagram:

Job Requirements and Skills: The Marketing & Communication Manager is responsible for developing and executing comprehensive marketing and communication strategies that aligns with the brand's objectives and positioning. This role also involves crafting compelling contents both visually & graphically in co-ordination with respective teams, PR relations and managing social media to reach and influence the target Communities especially UHNI's.

Job Skills:

• Deep understanding of Luxury Marketing & communication strategies that includes Brand positioning & storytelling.
• Should be skilled at effectively communicating and presenting Brand through print & digital mode.
• Candidate should be good at content creation & management, organizing events, collaborations and exhibitions in line with Brand's overall marketing plans.
• Creative and strategic thinker with the ability to develop compelling marketing campaigns.
• Understanding of the Global ultra-Luxury art & design community especially in UAE.

Personal Attributes:

• Excellent written & verbal communication, good personality, strong interpersonal skills, and the ability to build relationships at all levels.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Driven by a strong sense of ownership, with the ability to work independently while contributing effectively as a collaborative team member.
• Proactive and driven, with a natural ability to take initiative and apply analytical thinking to solve challenges and drive results.
• Attention to detail and a commitment to excellence.
• Mindset & approach to be solution-driven.
• Adaptability, enthusiasm, and a genuine passion for the brand.

Major responsibilities:

Marketing Strategy

• Develop and implement comprehensive marketing & communication strategies aligning with the Brand's positioning to attract and engage target communities globally, especially UHNI's.
• Plan, curate & execute immersive experiences through storytelling initiatives that allow the target community to build an emotional connection with the brand.
• Collaborate with internal teams to ensure brand identity consistency and implementation of the brand's tone messaging on all platforms.

Marketing Campaigns/ Collaborations (Online & Offline):

• Plan, execute, and monitor marketing campaigns across various channels (digital, print, experiential events) tailored for target community globally in art & design space.
• Utilize digital & social media platforms (Website, Instagram, LinkedIn, etc.) to engage with the target community & clients as part of the client engagement strategy.
• Analyze campaign performance and alter strategies to optimize results both offline & online in turn monitoring ROI.
• Monthly detailed reports & calendar management for various Marketing & communication activities planned.

Content Creation

• Contribute to creating & ideating high-quality content that showcases the brand's ethos & values in coordination with internal teams or agencies.
• Designing & writing compelling content for website, social media, blog posts, articles, videos, stories, press releases, etc.
• Develop innovative digital strategies to connect with audiences and grow the online community.
• Ensure all marketing and communication materials are localized and culturally adapted for the target community & clients in the art & design space.

Store Launch & Event Management:

• Develop and implement comprehensive marketing plans for new store launches in India & International locations.
• Coordinate with internal teams to ensure alignment on store launch activities, both online & offline.
• Ideate and execute marketing & communication Plans for national & international events, art & design shows, private previews, launches, exhibitions, press conferences & media events.
• Coordinate logistics, manage budgets, and ensure the successful execution of global events.
• Evaluate event success and gather feedback for continuous improvement.

Brand Messaging and Strategy:

• Position the brand effectively in India by unique Brand messaging strategies for both print and digital mode.
• Develop and implement a comprehensive brand communication strategy aligned with Brand's identity.
• Ensure consistent brand messaging across all print & digital platforms, including Brand collaterals, social media, website, etc.
• Create and maintain brand guidelines to ensure consistency in tone, style, and messaging in line with Master Marketing & Communication Plans.

Brand Representation

• Ensure alignment of all communication efforts with the brand's core values, vision, and mission.
• Ensure the tone, voice, and visuals of all communications reflect the brand's identity.
• Represent the brand at various national & international events, art & design shows, private previews, launches, exhibitions, press conferences & media events.

Creative Agency Management

• Co-ordinate with associated Marketing & Communication agencies to achieve objectives and targets outlined inthe Master communications roll-out plan.
• Monitor & evaluate agency performance regularly and provide constructive feedback for improvement.
• Ensuring quality and timely execution of plans by agencies.

Public Relations & Media Outreach

• Develop & Manage relationships with key National & International media outlets, journalists, publications and Galleries to secure full feature coverages in relevant publications and platforms.
• Develop and design press releases, media kits/ advisories, articles and other communication materials.
• Manage communication and act as a spokesperson for the Brand as and when necessary.

Career Progression

Career progression for a Marketing & Communication Manager typically involves a series of roles with increasing responsibility, leadership, and specialization.

Level Growth = Manager (Marketing & Communication) - Senior Marketing & Communication Manager - Director of Marketing & Communication - Vice President of Marketing & Communication - CMO