Demand Generation Manager

About Rocketlane

Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation.

Our mission? To empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects, reducing chaos and boosting customer satisfaction across industries.

We're a close-knit team of over 200 passionate professionals, all focused on building a product that teams love to use. Our journey has been fueled by $45M in funding from top investors, including 8VC, Matrix Partners, and Nexus Venture Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg, etc.

Profile Overview

We're hiring a Manager, Demand Generation to lead multi-channel campaign strategy and execution at Rocketlane.

This role is both strategic and hands-on. You'll own and launch full-funnel campaigns across paid, organic, lifecycle, and outbound-assist channels to drive qualified pipeline. You'll bring strong demand gen instincts, a testing mindset, and a focus on programs that convert awareness into opportunities.

You'll work closely with Product Marketing, Growth, Sales, and Marketing Ops to deliver campaigns that move the needle - from first touch to revenue.

What will you do?

• Plan and run high-quality multi-channel campaigns focused on specific regions, segments, or product lines

• Launch campaigns tailored to personas, use cases, and funnel stages

• Work with Product Marketing to shape messaging, assets, and offers that convert

• Own campaign timelines, execution, measurement, and performance reporting

• Continuously test and improve channels, content formats, and CTAs to drive pipeline

• Track key metrics like SAL rate, cost per opportunity, and pipeline contribution, and improve them over time

• Operate with an AI-native mindset, using the right tools and workflows to move faster and scale smarter

• Partner with the Growth team to unlock new opportunities through experimentation and insights

• Identify blockers, fill gaps, and keep programs moving with urgency and clarity

What We're Looking For?

• 6–8 years of experience in B2B SaaS demand generation or growth marketing.

• Proven ability to run targeted multi-channel campaigns that generate qualified pipeline.

• Strong understanding of funnel stages, buyer journeys, and campaign design.

• Hands-on experience across paid, organic, lifecycle, and outbound-assist channels.

• Comfortable working with Product Marketing, Sales, and Marketing Ops to align on goals and execution.

• Strong analytical instincts and ability to report what's working and what's not.

• Familiarity with AI tools and workflows to improve campaign velocity and scale.

• A bias for clarity, ownership, and moving things forward without hand-holding.

Why join us?

At Rocketlane, we're all about building a great product and a great place to work. Here's why you'll actually look forward to Mondays:

• Impact and ownership: You won't just be another cog in the machine; here, you're more like a turbocharged engine part. Bring your ideas, make them happen.

• Work with the best: We're a team of passionate, quirky, and ridiculously talented people. Come for the work, stay for the memes.

• Celebrate wins: Whether we're hitting major milestones or celebrating new funding, we like to mix it up. From rap videos to team outings, we believe in celebrating big.

• Learn and grow: We're all about learning—and we're not just talking about the latest SaaS trends. You'll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tolerate it).

• Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm. That's why we offer flexibility around hours—so you can bring your best energy, whether you're an early bird or a night owl. Pajamas optional (at least outside the office).