Demand Generation
1 day ago
About LatentView:
- LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities, and support artificial intelligence.
- We specialize in Predictive Modeling, Marketing Analytics, Big Data Analytics, Advanced Analytics, Web Analytics, Data Science, Data Engineering, Artificial Intelligence and Machine Learning Applications.
- LatentView Analytics is a trusted partner to enterprises worldwide, including more than two dozen Fortune 500 companies in the retail, CPG, financial, technology and healthcare sectors.
Job Description:
We're looking for a highly accomplished Demand Generation/Inside sales professional to support our EU growth team in executing outreach campaigns and marketing programs aimed at clients and prospects across EU/UK region. In this role, you will be responsible for planning and execution of initiatives such as new client acquisition, direct email campaigns, work directly with the demand generation lead and sales team and help build a robust pipeline of prospects for future closure.
- Co-own TAM for assigned region and vertical.
- Build and manage data base of target companies and contacts using tools such as Sales Navigator/Zoominfo.
- Partner with DG/Marketing leads to executive campaigns for upcoming events and Round tables.
- Work with leadership to drive GTM programs, including lead generation through cold calls/emails/InMails and achieve targets for net new qualified conversations with prospects.
- Lead prospect intro calls and qualify each opportunity before handing over the sales leads.
- Significant overlap with multiple time zones (India/EU/UK)
- Follow a research-based approach to identify new market and companies to expand the TAM continuously.
- Help in program managing events, webinars, executive round tables, and digital campaigns for target geographies and verticals.
- Aid in content creation for campaigns, webinars and build high end client comms and marketing collaterals, including nurturing campaigns, newsletters in conjunction with the leadership team.
- Years of experience: 4+ years
- Strong Business Acumen and must have B2B client handling experience in western markets, especially the US/UK/EU/LATAM.
- Knowledge of AI/Tech and Analytics product/solution sales is good to have.
- Industry knowledge of is preferred
- Exposure to Salesforce (CRM) will be good to have
- Outstanding communication, presentation and project management skills
- Passionate to build a rewarding career in sales and a go getter
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