Digital Marketing Specialist

3 days ago

Delhi, Delhi, India HitFame Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About HitFame

HitFame is an AI-powered entertainment-tech platform transforming how creators, artists, and professionals in the entertainment industry discover work, build their brand, and connect with global opportunities. Whether you're an actor, singer, editor, influencer, or director, HitFame is your intelligent gateway to success in the creator economy.

With over
150,000+ users
and rapidly growing, HitFame is on a mission to become the
largest global AI-based networking & jobs platform
for entertainment professionals.

Position Overview

We're looking for a smart, execution-oriented, and growth-focused
Digital Marketing Specialist
who thrives in fast-paced environments. You'll support our digital growth across app installs, brand reach, social media, affiliate campaigns, influencer activations, lead generation, and SEO-driven content marketing. You'll work directly with the Growth Manager, Product team, and Design team to scale HitFame across India and globally.

Key Responsibilities
App Growth & Performance Marketing

  • Run paid campaigns on
    Meta, Google, YouTube, LinkedIn, Snapchat, TikTok
    to drive installs & leads
  • Set up and manage
    remarketing funnels, lookalike audiences
    , and app install ads
  • Optimize creatives using tools like
    Canva, , and Meta Ads Manager

ASO & Analytics

  • Conduct
    keyword research, optimize app store listings
    (iOS & Android), and improve ratings/reviews
  • Use
    Firebase, Appsflyer, Mixpanel, GA4
    to track installs, user events, and conversions
  • Monitor CAC, CPI, ROAS, and DAU/MAU regularly

Social Media Marketing

  • Create & publish content, carousels, and reels for
    Instagram, YouTube, Facebook, LinkedIn, Snapchat
  • Support daily scheduling using
    Hootsuite, SocialBee, or Buffer
  • Collaborate with creators & influencers for weekly activations and product shoutouts

Affiliate & Influencer Campaigns

  • Onboard affiliate partners and influencers
  • Manage tracking links (UTM), dashboards, and performance reports
  • Support in scaling revenue from
    Premium & Pro plan subscriptions

SEO & Content Marketing

  • Assist in writing and publishing SEO-optimized blogs using
    Jasper, SurferSEO, ChatGPT
  • Contribute to content planning for HitFame News, workshops, and promotional events
  • Manage internal linking, backlinks, and performance analytics

CRM, Email, and Push Campaigns

  • Set up
    email, SMS, and WhatsApp
    drip campaigns for new users and leads
  • Use tools like
    Mailchimp, MoEngage, or ActiveCampaign
    to design and automate journeys
  • Create reactivation, upsell, and referral campaigns

Must-Have Skills

  • 3–7 years of digital marketing experience (preferably in
    mobile apps, D2C, influencer tech, or entertainment
    )
  • Proven knowledge of running paid ads, app install campaigns, and affiliate programs
  • Hands-on experience with
    Meta Ads, Google Ads, Firebase, Canva, GA4, ASO tools
  • Strong creative instincts and analytical mindset
  • Good communication, copywriting, and execution skills

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